Canned Rice Food Market Driven by Growing Health Consciousness Among consumers

Canning is food preservation method in which food content is packed in an air tight tin container. The tin is sterilized earlier before food item is kept into it in order to avoid contamination. Canning offers a shelf life of approximately three years, but under specific conditions the shelf life can be increased. Canned rice food is a food item where rice is offered in variety of taste and texture. Canned rice food products offered by companies are now available in organic as well as conventional form. One of the popular canned rice food product is brown rice mixed with kidney beans. Canned rice food offers an easy in the transportation as well, because the chance of food item getting damaged is very low. The demand for canned food in the developed countries is also growing to a great extant. In 2009 during a recession, the United States witnessed an 11.5% rise in sales of canning-related items.

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Canned Rice Food Market Segmentation:

Canned rice food market is segmented on the basis of source, distribution channel and region. On the basis of source the canned rice food market is segmented into organic rice food and conventional rice food. Among both the segments the demand for organic rice food is increasing is expected to grow at a faster CARG rate. On the basis of distribution channel the market is segmented into supermarket/hypermarket, online stores, specialty stores, grocery stores, and convenience store. Grocery store and supermarket/hypermarket is expected to hold relatively higher revenue share in the canned rice food market, which is followed by the convenience store.

Canned Rice Food Market Regional Outlook:

Regional segment for the market of Canned Rice Food is divided into five different regions: North America, Latin America, APAC, Europe and Middle East and Africa. Among these segment North America is expected to have the major market share globally. Moreover, Europe has also emerged as a prominent market for canned rice food, as the popularity of organic food product is increasing to a significant level in this region.

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Canned Rice Food Market Drivers:

This is the key reason because of which pinto beans are mostly consumed in the U.S. as it is a rich source of protein. Moreover, Canned Rice Food are also known to balance the blood sugar level of the body and also provides nutrients such as copper, folate, iron, magnesium, manganese, phosphorous, potassium and zinc, which becomes a key factor which is bolstering the growth of the canned rice food market. Canned rice food market is expected to grow rapidly over the forecast period. This rapid growth of canned rice food market can be attributed to the growing health consciousness among consumers. According to a study it has be analyzed that forty-five percent of Americans seek out for organic foods which is a main reason consumers in North America are preferring for organic canned rice food over conventional canned rice food. Canned rice food is not only a rich source of carbohydrate but it also exhibits some special properties such as excessive amount of vitamin and protein. All these versatile properties of canned rice food are expected to fuel the growth of the canned rice food market. The rising demand for products that has high protein content and high protein fiber is increasing dramatically in countries such as U.K and US. Lastly, with increasing innovation in packaging technology and rapid shift towards consumption of packaged foods in developed countries such as the U.S., Germany and the U.K., coupled with rising consumer preference towards healthy foods is also driving growth of the global canned rice food market.

Canned Rice Food Market Key Players:

Some of the key players in canned rice food market includes Faribault Foods, Inc., Bush Brothers & Company, Eden Foods, Inc, Wild Oats Marketing, LLC., Suma Wholefoods, Phalada Pure&Sure, Trader Joe's, Ceres Organics, Bunalun USA among others.

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