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Luxury Accessories Brand Ootra Hires Pierce Mattie PR for Fashion Public Relations

02-26-2009 02:09 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Pierce Mattie Public Relations

/ PR Agency: Pierce Mattie Public Relations
Fashion Public Relations

Fashion Public Relations

February 20, 2009 New York, NY: Ootra, a luxury accessories brand from model and designer Debbie Jagel, has hired Pierce Mattie Public Relations (piercemattie.com) to spearhead their Fashion Public Relations campaign. The Fashion PR firm will be overseeing the launch of Ootra’s collection of chic clutches, sumptuous muffs, edgy totes and utilitarian messenger bags.

Ootra is high-fashion for the confident, independent woman who is adventurous in her pursuit of style.. Launched in 2008, the luxurious limited-edition collections of accessories are made from exquisite fabrics. The entire Ootra offer is hand-cut and sewn domestically and can be customized with embellished straps, jeweled strips, vintage hand sewn pins, mink furs and exotic plumage. Each Ootra bag is finished with custom designed satin nickel hardware and a mink (or faux-fur) zipper pull.

“We are happy to partner with Debbie to launch Ootra,” said Réal Hamilton-Romeo, Senior Account Director. “This fashion-forward line is ideal for the customer who is seeking bold and unique pieces to express their own individual style,” she concluded.

To learn more about Ootra please visit www.ootra.com or contact Pierce Mattie Public Relations at 212-243-1431.

To find out what Pierce Mattie Public Relations can do for your brand, learn more by visiting www.piercemattie.com or by calling 212-243-1431.

About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie Public Relations remains the industry leader in communications for luxury beauty, fashion, home and fitness brands. With offices in New York and Los Angeles, Pierce Mattie PR has solid relationships with the editorial world of New York and the celebrity world of Hollywood. Pierce Mattie PR has a proven track record of collaborating with its client partners to deliver consistently outstanding results.

Pierce Mattie Public Relations
62 West 45th Street
3rd Floor
New York, NY 10036
212-243-1431
Moreinfo@piercemattie.com
http://www.piercemattie.com

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