Trends in U.S. Winter Holiday Shopping Analyzed with Market Size and Consumer Attitudes Impacting Product Sales in 2017

With the winter holidays fast approaching, shopping season is right around the corner for most Americans. According to the latest report, there is an positive outlook for the forthcoming winter holiday season in U.S., with growth expected to continue and most consumers planning to spend more or make no changes to their winter holiday spending. To explore the current scenario and market trends in winter holiday shopping, the study titled “U.S. - Winter Holiday Shopping Industry - August 2017” has been broadcasted to the vast repository of Market Research Hub (MRH). The study briefly covers marketers' efforts as well as consumer behavior in the United States. Moreover, key factors, opportunities, issues and market perspective while estimating the market size are also outlined.

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The term “holiday shopping” refers to expected consumer expenditures on holiday-specific items such as gifts, decorations, seasonal candy and other food, greeting cards, and other expenditures. This report primarily focuses on winter holidays (Christmas, Hanukkah and Kwanzaa), as these represent the bulk of total holiday expenditures. Nowadays, consumers in U.S. are doing more holiday shopping online and that has changed other shopping preferences, including purchase timing and deal-seeking behavior. Finding the right gift is more important than price and convenience. With the continuous rise of online shopping as a preferred method during the holiday season, it’s important for retailers to ensure they have the delivery mechanisms in place to handle increased demand.

The amazing deals in stores, finding the right gift, increased spending among Hispanics are some of the favorable factors lead to increased consumer confidence towards winter holiday shopping. According to the research findings, positive sales expected for 2017 holidays in U.S. Some of the major market factors analyzed in the study include, an increase in multicultural population which could lead to diversified holiday traditions, living situations may impact holiday celebrations and economic factors which shade an optimistic picture for holiday spending. Additionally, the report further adds that in 2016, clothing/footwear and gift cards are top holiday purchases, in which younger women drive the market. On the other hand, women, parents are more likely to purchase decorations. Those who are hosting are driving food and beverage purchases. Exchanging gifts and attending or hosting events are top traditions in U.S.

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Moving further, a detailed assessment of the competition prevailing in the U.S. winter holiday shopping market, the report profiles leading shopping retailer along with their market share, advertising and marketing activity. In order to maintain their position, retailers need to offer the best deals, both in terms of pricing and shipping, an ample gift selection, and provide consumers with efficient shopping experiences in stores and online to maintain their engagement. At present, Amazon dominates the holidays.

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