Juice Market in Brazil Anticipated to Drive in Coming Years Due to Growing Consumer Awareness towards Health

Despite having high levels of sugar, juices are still seen as healthy and considered a great source of nutrition. Also, increasing awareness about the nutritional benefits of juices have provided a robust fillip to the consumption of packaged fruits juices. With a prime focus on the Brazilian market, a study titled “Juice Market in Brazil - July 2017” has been broadcasted to the wide repository of Market Research Hub (MRH). This research aims to investigate the Brazilian juice production chain for the period 2012 to 2022. With an extensive forecast till 2022, the report provides predictions on the juice market growth in Brazil. Additionally, in order to present a clear picture of the market, the report presents an in-depth analysis of the leading companies in Brazil along with their share of the market and key strategies and product description.

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It has been well-identified that natural fruit juice consumption is nearly universal. At present, powdered fruit juice drinks are highly consumed. Consumers want products made from 100% pure juice which is healthful, hence most of the Brazilians prefer freshly squeezed juice which leads in consumption. In Brazil, the Juice category still leads the market of non-alcoholic drinks. According to the study findings, retail sales of juice should reach R$9.7 billion in 2022. In terms of market share, Coca-Cola leads sales in value, as it launches Del Valle 100% juice and Laranja Caseira in PET bottles.

The research report provides a thorough description of the dynamics that are likely to restrain or drive the growth of the juice market in Brazil over the next couple of years. It further offers a detailed analysis of the key segments of the market. The research discusses two major categories, which includes sugar and fruit juice; and juice drinks. As per consumer perspective, Consumers are looking for healthful options and they feel that concentrated juices have better image than powder juices. Also, the preference for freshly squeezed juice in Brazil makes it necessary for packaged juice to offer a strong differential to appeal to consumers.

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According to the findings, Juice in Brazil was directly affected by the unstable economic situation and consumers’ shrinking disposable incomes. But, at present Brazilian economy shows signs of improvement by factors such as Inflation is dropping, unemployment rate is falling and government maintains cut in interest rates. In recent years, several emerging players have been focusing on their strategy of targeting mass as well as premium consumer segments in order to present a stiff competition.

Moreover, the report also analyzes that there has been a pressure for sugar reduction because 6.2% of Brazilian adults have diabetes and 21.4% suffer from hypertensions. Innovations such as use of organic and natural ingredients can help boost the category, especially among older people, who have a high interest in these attributes and show the lowest level of fruit juice consumption. Also, quality and price are barriers to consumption growth.

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This release was published on openPR.