NFC-enabled Connected Bottles Market Profits from Rising Product Legitimacy Doubts and Availability of Counterfeits

The global near field communication (NFC)-enabled connected bottles market is anticipated to receive a healthy push in demand with growing trends in the food and beverages industry. Launched last month, a national campaign by Barbadillo, a prominent Spanish winemaker, includes a 126,000 NFC-enabled Castillo de San Diego smart wine bottles. It is expected to be one of the largest worldwide deployments of the technology in the wine and spirits industry. The nearly 200-year old winery is engaging Thinfilm’s, an NFC global leader, SpeedTap tags in its marketing campaign. Labeled ‘Dando en el Blanco’ or ‘Hitting the Target,’ the campaign showcases a customized NFC-enabled neck collar for Barbadillo’s white wine.

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According to a market research publication by Transparency Market Research (TMR), the global NFC-enabled connected bottles market could find applications in pharmaceuticals and alcoholic beverages apart from the food and beverages industry. Furthermore, the publication states that the market could see a classification based on NFC tag types, including Mifare Classic, Type 1, Type 2, and Type 4.

How will Pharmaceuticals and FMCG Industries Help Propel Growth?

As per the latest evaluation of seasoned analysts, the world NFC-enabled connected bottles market is foreseen to gain a strong momentum from increasing concerns among consumers about the legitimacy of products to be purchased. The pharmaceuticals and fast-moving consumer goods (FMCG) industries are expected to witness a large count of counterfeit products invading their space. In order to counter such issues, manufacturers could be looking for technologically sophisticated packaging offerings to secure the sale of their products. New packaging technologies today not only help manufacturers to confirm the legitimacy of their products but also endorse them.

The demand for NFC-enabled connected bottles could be augmented further with the rising population of tech-savvy people and smartphone users. A chief advantage of using NFC is that it does not require internet connectivity for extracting or scanning data from the connected bottles. A simple tap of an NFC-enabled smartphone could do the job.

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North America, Europe, or Asia Pacific? Which Market could Gain Most?

Although North America is prognosticated to account for a grand share in the international NFC-enabled connected bottles market, it could follow Europe in the coming years. However, the aggressive increase in NFC transactions in North America could not be ignored. To name a few, Johnnie Walker and Rémy Martin among the prestigious alcohol manufacturers are predicted to up the demand in the Europe NFC-enabled connected bottles market with a wider usage of the technology. However, Europe could tread on the heels of Asia Pacific as the emerging market taps into significant opportunities birthing from a growing demand for new packaging technologies in various industries.

The worldwide NFC-enabled connected bottles market is prophesied to make a substantial progress as it lays hopes on the advent of the technology to offer anti-counterfeit measures in the packaging industry.

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