Cocoa Market: Global Industry Analysis and Opportunity Assessment, 2016-2026

Cocoa powder falls under both conventional and organic categories. In 2016, the cocoa powder sub-segment in the conventional category was estimated to account for a market value share of more than 30% in the global cocoa market. This segment is anticipated to witness a slight drop in market value share and be valued a little less than 35% by the end of the forecast period. The cocoa liquor sub-segment in the conventional category is expected to be the most attractive sub-segment in the global cocoa market over the forecast period, registering a CAGR of 4.3% in terms of value during the forecast period.

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In 2016, the cocoa powder sub-segment in the organic category was anticipated to hold a meagre market share of a little over 18%, while the cocoa liquor sub-segment in the organic category was projected to hold the highest market share of 45%. The cocoa liquor sub-segment in the organic category is expected to remain dominant throughout the forecast period.

Rising demand for chocolates and cocoa brownies is anticipated to boost the growth of the cocoa powder sub-segment

Cocoa powder is an essential ingredient used to make a variety of dark chocolates, thus increasing the popularity of dark chocolates across the globe, especially in developing countries. This is driving the growth of the cocoa powder sub-segment in the global cocoa market. Rising awareness among adult consumers across the globe regarding the various health benefits associated with dark chocolate has been contributing to the growth in consumption of chocolates made of cocoa powder. Another factor creating robust development in the cocoa powder sub-segment is an increasing inclination of young consumers towards chocolate. Primary consumers of chocolate are children, but as per the current scenario, chocolate is gaining popularity amongst young adults, as it helps in lowering cholesterol, which is helpful in maintaining fitness and promoting muscle building. The demand for cocoa powder in various food applications has been increasing since the last few years. Demand for packaged premium quality cocoa powder based products such as cookies, chocolates, chocolate coated fruits, and caramelised chocolates for occasions such as New Year, Christmas, birthdays, and weddings is increasing rapidly. This is another major factor expected to boost the growth of the cocoa powder sub-segment of the global cocoa market over the projected period.

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Revenue contribution from the Western Europe cocoa market to the global cocoa market is likely to remain comparatively high throughout the forecast period

The cocoa market in Western Europe was anticipated to represent a relatively high value share of almost 35% by 2016 end, and is expected to remain the dominant regional market over the forecast period. An increasing demand for cocoa in the conventional sub-segment in Western Europe is expected to fuel growth of the cocoa market in this region. The Western Europe market is projected to gain 233 BPS by 2026 end over 2016. The cocoa market in North America is likely to witness substantial growth in terms of value throughout the forecast period. North America followed Western Europe closely in terms of market share in 2016, with a projected value share of over 20%. The North America cocoa market is anticipated to gain 23 BPS by 2026 end over 2016. In terms of CAGR, the Western Europe cocoa market is estimated to register the highest value CAGR of 4.1% with North America standing at the second position with 3.5% value CAGR.

Swiss chocolate manufacturer The Barry Callebaut Group opens first ever cocoa powder based beverage products academy

Switzerland based chocolate manufacturer The Barry Callebaut Group opened its first cocoa powder based beverage products academy in 2016 – Van Houten Beverage, Sweden – to enter into this business segment. In 2016, U.S based Cargrill Incorporated introduced cocoa powder with intense dark red colour in its product offerings in Indonesia for application in chocolate ice-creams, drinks, and desserts. Another U.S. based manufacturer, Carlyle Cocoa has acquired speciality in manufacturing six different cocoa powder varieties differentiated on the basis of pH range, while the rest of the ingredients remain the same.

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