What Are The Key Industry Insights Of Kefir Market for 2017 - 2022

Kefir is considered to be uniquely cultured product and rich source of probiotic food. Actually, it is the mixture of milk and fermented kefir grains having slightly acidic and tart flavor. This product is considered to have different medicinal properties because it helps in curing leaky gut. Derived from Turkish word “kefi” meaning “good feeling”, kefir somewhat tastes like drinkable yogurt made from fermented milk products and can be made using sheep, goat or cow’s milk. It also contains good amount of biotin, magnesium, vitamin K2, enzymes, calcium, vitamin B12, folate and probiotics.

The report tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analyzing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the kefir market. The scope of this report covers the kefir market by its major segments, which include the types, applications, and the major geographic regions.

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Regionally, the global market for kefir has been fragmented into Europe, North America, Latin America, Asia-Pacific, and Middle East & Africa. Among these, North America will witness significant growth in the coming years followed by Europe due to rising application of flavored kefir in various pharmaceutical formulations. Additionally, dietary supplements and low fat kefir is consumed increasingly among obese individuals due to its property of enhancing metabolic activity. In various emerging economies, growing health consciousness as well as rising purchasing power has fueled the purchase of foods that benefits the health such as kefir. Moreover, the Asia Pacific region is booming owing increased expenditure on dietary supplements and health drinks in India, China and Japan.

MARKET SEGMENTATION

This report analyzes the kefir market by the following segments:

Kefir Market, by Type

1. Frozen Kefir
2. Organic Kefir
3. Low Fat Content Kefir
4. Greek Kefir

Kefir Market, by Flavor

1. Regular
2. Flavored

Kefir Market, by Application

1. Dietary Supplements
2. Sauces and Dips
3. Drinks and Smoothies
4. Pharmaceuticals
5. Others

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