Trans-free products Market Driven by Rising Awareness of Health for an Active Lifestyle

The growth of the global trans free products market is driven by the change in eating habits of the consumers along with inclination of consumers towards healthy foods and rising awareness of health for an active lifestyle. Increasing instances of cardiovascular diseases, heart attacks and strokes caused due to consumption of products high in trans fats, which in turn leads to high cholesterol causing heart issues leading to death. In order to minimize the risk of succumbing to heart issues, consumers worldwide is opting for trans-free products, thus, the augmenting demand for trans-free products among the consumers worldwide is anticipated to drive the global market for trans-free products. On the plus side, stringent government regulations from FDA (Food and Drug Association) to evict use of artificial trans fats from food supply is driving the market for trans-free products globally. Furthermore, the rise in disposable income of middle-class population along with significant spending of the high-class population on healthy foods are some of the macroeconomic factors that are supplementing the growth of the global trans free products market. Some of the trends noticed in the trans-free products market is the declining consumptions of trans fat products in the developing regions due to the stringent regulations banishing the use of trans fats in the foods, offering opportunities for new trans-free product manufacturers. However, with the elimination of trans fats, manufacturers are adding more saturated fats in the food products which increases the total blood cholesterol and LDL (Low-Density Lipoprotein) cholesterol in the body, this factor might act as a restraint for the global trans free products market.

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The market for trans-free products is expected to flourish in the coming years on account of growing incidences of strokes and heart attacks on account of consuming products that are high in trans fats, which in turn leads to high cholesterol levels. So as to minimize the risk of heart failure and high cholesterol, consumers across the globe are opting for trans-free products, driving the market. Another factor boosting the growth of the global trans-free products market is the stringent regulations set by the FDA (Food and Drug Association) which bans the use of artificial trans-fats.

As per this report, huge scope of growth opportunities lie in developing nations as stringent regulations are banning the use of trans fats in food products. However, some manufacturers are making use of saturated fats which increase low density lipoprotein (LDL) and blood cholesterol and is the factor which will restrain the market in the coming years.

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On the basis of product, the market is segmented into snack foods, sweets, oil, and main course and convenience foods. By distribution channel, the market is segmented into supermarkets, hyper markets, retail stores, and e-retailers. On the basis of geography, the market is led by North America owing to a greater awareness among people regarding the health benefits of consuming trans-free products. Also, a large number of people in this region are suffering from heart diseases, thus further necessitating the consumption of trans-free products. Europe is leading the market of trans-free products after North America.

Based on the geographies, global trans free products market is segmented into five key regions— North America, Latin America, Europe, APAC, and the Middle East & Africa. Among the aforementioned regions, North America accounts for significant share for trans-free products market, owing to the health awareness among the consumers in the region and prevalence of heart diseases in the region due to consumption of trans fats, which in turn is increasing the demand for trans-free product market in the region. Furthermore, the regulations from the organization such as U.S FDA (Food & Drug Administration) to ban the use of trans fats in the food is further driving the market for trans-free products in the region. Europe market for trans-free products is followed by the North America market and a similar trend is being followed in the region as North America for trans-free products. The Asia-Pacific market for trans-free products market trails behind the Europe market. Over the forecast period, developing markets are expected to grow significantly. Latin America and the Middle East & Africa market is anticipated to exhibit low growth rates among all the regions during the forecast period.

Some of the few players identified in the global trans free products market include Boulder Brands, WESTERN PACIFIC OILS, INC., Cargill, Incorporated., ACH Food Companies, Inc., Bunge North America, Inc., El Peto Products LTD., NMGK Group, and The J.M. Smucker Company among others

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