Flexible, Stand-Up Pouches, and Brand Protection Personal Care Packaging Categories to Exhibit Exponential Growth

Role of Packaging in Attracting Maximum Consumer Attention to Boost Market

Packaging provides detailed information regarding the ingredients used in a product and can also help create a positive impression on consumers regarding a brand. It helps in attracting consumers through its visual appeal, highlighting the brand. The rising awareness among brand owners and marketing experts regarding the importance of packaging in their goal to attract maximum consumer attention is helping the market to grow.

The growing awareness among consumers regarding healthy skin is driving the personal care products market and subsequently benefitting the personal care packaging market. Moreover, the demand for male grooming products has increased, which is further helping the market exhibit steady growth rates across the globe.

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Packaging acts as the only differentiator in an industry where a large number of products exist in the same category, helping consumers pick one brand over another. Thus, the global personal care packaging market will grow significantly in the coming years.

Increasing Regulations Regarding Safety of Personal Care Products to Affect Market

Personal care products comprise a myriad of chemicals, which can be harmful for the human skin. Thus, the U.S. Food, Drug, and Cosmetic Act has implemented strict regulations regarding the manufacturing of personal care products to ensure consumer safety. The need to comply with such regulations hampers the growth of the personal care market, subsequently affecting the packaging market.

Manufacturers have to give a detailed description of every product to consumers, including safety reports, ingredient descriptions, statement of compliance, data on animal testing, and method of manufacturing. The creation of product information files involves the conduction of innumerable tests, consuming both time and money. This increases the manufacturing cost of products, making them available at a higher price to consumers. These factors are hampering the growth of the global personal care packaging market.

Growth Opportunity for Players Lies in BRIC

The growing demand for personal care products in Brazil, Russia, India, and China is expected to open new growth opportunities in the personal care packaging market over the coming years. The emerging middle class in these countries is primarily responsible for the high purchase rate of personal care products. Women in Russia and South Africa are increasingly focused on maintaining their youthful appearance, which will further the demand for personal care packaging.

According to the report, the global personal care packaging market is expected to rise from US$21.7 bn in 2015 to US$25.8 bn by the end of 2019. By product, the flexible packaging segment is expected to lead in the market. The segment is expected to account for 46.2% of the global personal care packaging market by 2019. The rigid plastics segment is expected to be the second leading segment in the coming years.

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By application, the skin care segment, followed by the hair care segment, will lead in the market in the coming years, predicts TMR. The skin care segment is expected to account for 37.2% of the global personal care packaging market by 2019. On the basis of geography, Asia Pacific is anticipated to account for 57% of the global market by 2019.

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This release was published on openPR.