Global Market Study on Breakfast Cereals: Hot Cereals to Witness Highest Growth by 2019

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Description

The need for convenience and busy schedules of people has been propelling the processed food industry, which includes breakfast cereals. Developed nations already have breakfast cereals as part of their regular course of meals. Increasing per capita income in developing countries is further giving the breakfast cereal industry a new dimension to look for. However, the breakfast cereals market in developed economies tends to saturate mainly due to the search for other traditional breakfast as well as some on-the-go breakfast alternatives such as cereal bars.

The saturating market is compensated with growing breakfast cereals markets in Asia as well as some of the countries in Latin America. Some of the markets such as China and India offer high growth potential due to their large population. People in these countries are including breakfast cereals in their regular meals due to changing food habits. Breakfast cereals are broadly marketed under two segments: RTE cereals and Hot cereals. The market for RTE cereals is much bigger as compared to that of Hot breakfast cereals.

The major restraint for the breakfast cereals market is manufacturers facing the issue of raw material procurement due to environment-related concerns. This includes the procurement of palm oil, one of the basic ingredients used in the processing of breakfast cereals. While increasing numbers of convenience stores in developing economies is accelerating the breakfast cereals market, rising commodity and energy prices are emerging as key concerns. The shift in consumer trend towards various alternatives, such as fruits, toasts and eggs and time saver snacks such as cereal bars, is emerging as yet another restraint for the breakfast cereals market.

Special emphasis on healthy living has prompted market players to introduce new products, which suit all age groups and lifestyles. International players in breakfast cereals market are also focusing on reformulating their products by replacing harmful hydrogenated fat and oils with healthier ingredients such as fiber and fruits. Demand for gluten-free cereals has increased in the market, especially in North America and Europe. There also has been an increase in demand for whole-grain cereals worldwide.

Kelloggs is the global market leader in breakfast cereals market, while General Mills and PepsiCo are the other key players. The breakfast cereals market is dominated by top three players that control over 50% of the market. Their influence in the global breakfast cereals market is increasing due to established brands, knowledge for innovation and economies of scale. Among other players, Cereal Partners Worldwide (CPW), a joint venture company between General Mills and Nestle, has grown multifold and is expanding at a faster rate.

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The report is a study of the global breakfast cereals market, its present and forecast positions. It discusses factors affecting market movements, changing consumer tastes and trends. It also elaborates companies planning and strategies for growth, including their investment plans and new product launches.

The report includes a competitive landscape section to map the competitive position of companies based on maturity and growth of the breakfast cereals market in several regions. Company profiles are included at the end of the report. These cover company overview, product and services, financial overview and the latest strategic developments of the company

Table of Contents

Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11

Chapter 2 Market Synopsis 13

Chapter 3 Porters Five Forces Analysis 16
3.1.1 Bargaining power of suppliers 16
3.1.2 Bargaining power of buyers 17
3.1.3 Threat of new entrants 17
3.1.4 Threat from substitutes 17
3.1.5 Degree of competition 17

Chapter 4 Industry Overview 18
4.1 Introduction 18
4.2 Market Drivers 19
4.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 19
4.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast habits in emerging markets 19
4.3 Market Restraints 20
4.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 20
4.3.2 Availability of alternative breakfast options undermines market growth 20
4.4 Opportunities 21
4.4.1 New tastes and new consumer groups offer market growth opportunities 21
4.5 Key Challenges 21
4.5.1 Expensive production of gluten-free products is expected to increase production cost 21
4.5.2 Rising energy and commodity prices pose a big challenge for the market 22

Chapter 5 Market Size and Forecast by Product 24

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Chapter 6 Market Size and Forecast by Region 27
6.1 North America 28
6.1.1 The U.S. 30
6.1.1.1 Market Overview 30
6.1.1.2 Competitive Landscape 32
6.1.2 Canada 35
6.1.2.1 Market Overview 35
6.1.2.2 Competitive Landscape 36
6.1.3 Mexico 39
6.1.3.1 Market Overview 39
6.1.3.2 Competitive Landscape 41
6.2 Europe 43
6.2.1 The U.K. 45
6.2.1.1 Market Overview 45
6.2.1.2 Competitive Landscape 47
6.2.2 Germany 49
6.2.2.1 Market Overview 49
6.2.2.2 Competitive Landscape 52
6.2.3 France 53
6.2.3.1 Market Overview 53
6.2.3.2 Competitive Landscape 55
6.2.4 Italy 57
6.2.4.1 Market Overview 57
6.2.4.2 Competitive Landscape 59
6.2.5 Spain 61
6.2.5.1 Market Overview 61
6.2.5.2 Competitive Landscape 64
6.3 Asia Pacific 65
6.3.1 Australia 68
6.3.1.1 Market Overview 68
6.3.1.2 Competitive Landscape 69
6.3.2 Japan 72
6.3.2.1 Market Overview 72
6.3.2.2 Competitive Landscape 74
6.3.3 South Korea 76
6.3.3.1 Market Overview 76
6.3.3.2 Competitive Landscape 79
6.3.4 China 80
6.3.4.1 Market Overview 80
6.3.4.2 Competitive Landscape 83
6.3.5 India 85
6.3.5.1 Market Overview 85
6.3.5.2 Competitive Landscape 87
6.4 Rest of the World 89
6.4.1 Brazil 89
6.4.1.1 Market Overview 89
6.4.1.2 Competitive Landscape 92
6.4.2 Russia 93
6.4.2.1 Market Overview 93
6.4.2.2 Competitive Landscape 96
6.4.3 Turkey 97
6.4.3.1 Market Overview 97

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