Thailand Bakery and Cereals Market competitive landscape based on detailed brand share analysis to plan effective market positioning

Market Analysis Research Report on “Country Profile: Bakery and Cereals Sector in Thailand” has been added to orbis research database.

Thailand’s growing economy and rising disposable income are driving the demand for Bakery & Cereals products in the country The sector is led by the ‘Cakes, Pastries & Sweet Pies’ market, while the Bread & Rolls market is expected to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading distribution channel for bakery and cereals products in the country. Flexible Packaging is the most commonly used packaging material in 2016, and also expected to register fastest growth during 2016-2021. C.P. Retailing And Marketing Co., Ltd. and President`s Bakery Limited are the leading players in the sector.

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GlobalData’s Country Profile report on the Bakery & Cereals sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Breads & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and Warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

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Scope
- Thailand’s Bakery & Cereals sector is forecast to register value growth of 5% during 2016-2021.
- Bread & Rolls is forecast to register the fastest growth rate during 2016-2021.
- Hypermarkets & Supermarkets is the largest distribution channel in Hong Kong's Bakery & Cereals sector.
- The top five brands in Thailand’s Bakery & Cereals sector accounted for 18.1% value share, in 2016.
- Flexible Packaging is the most commonly used packaging material in Thailand’s Bakery & Cereals sector.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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