Canada Snack, Nutrition and Performance Bars Market Trends and Consumer Attitude

Snack bars are seen as the flexible food options that can be eaten when and wherever a person wants. This factor induces the growth for the snack bars market. Moreover, these bars offer portability and customization through the number of options offered, that further act as driving factor. To further depict the different growth factors and market analysis, Market Research Hub (MRH) has lately added a study titled as “Snack, Nutrition and Performance Bars - Canada - June 2017” to its vast report repository.

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The report initiate with the issues and opportunities of the snack, nutrition, and performance bars market in Canada. The concerned issues include too much sugar ingredient in snack bars and aging population that can impede category growth. Moreover, the market opportunities imply that protein is of higher importance to younger adults while deciding snack bar purchasing; also growth in global launches of snack/cereal/energy bars is seen by super flavours made from superfoods. The research later explains the market, market size & forecast and market perspective for the benefit of the readers. The forecast reveals the snack bar category is expected to experience growth, and the market perspective targets portable snacking which draws cross-category competition.

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In the proceeding section, the market factors are depicted along with the key players and present scenario, challenges for the market and the future perspective. The key player analysis in the report is presented as follows: the price competition is heightened that make the private label’s share growth, sugar does not hit the sweet spot for many snack bar consumers and the protein continues to muscle its way into the category. Lastly, the consumers are analyzed and it is seen that; three-quarters of Canadians eat snack bars, snack bars’ popularity varies by daypart, snack bars are the ‘ideal’ on-the-run solution, protein exceeds fibre in importance when deciding on snack bars and the consumers are looking for transparency when it comes to ingredients in their snack bars.

The report concludes with the important information regarding the attitude of the population towards snack bar, different innovations, snack bar ingredients favored by Canadians, and the consumer group. The various opportunities for innovations include transparency when it comes to ingredients, new and different flavours, and the various opportunity that exists for premiumized category offerings. Moreover, the snack bar ingredients are ‘nuts n’ honey’ liked by most of the Canadians.

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