Dayton Boots Europe first time at international fashion fair Bread & Butter Barcelona

Dayton Boots are fare more than a trend: The quality of these boots, made in over 230 steps of labour intensive process, convinces clients for more than 60 years. Now the entire fashion industry has the chance to get an idea of the cult boots from Canada: For the first time Dayton will have their own stand at the BBB Bread & Butter Barcelona (21 to 23 January 2009).

It was soon clear for Dayton Europe’s Director Matthias Lemcke that he would take part with his celebrated boots. Particularly, because only recently he has assumed the European distribution for these legendary shoes. Up to that day Daytons were solely available on the American continent. “Dayton Boots are beyond any doubt, they embody authenticity, liberty and exclusivity”, Lemcke says.

He is especially glad abut the direct stand neighbour: Hamburg’s leather and jewellery shop Pyrate Style exhibits as well at this fashion fair. Dayton Europe has started a cooperation since December 2008 with this label. According to the principle “Pimp my boots” the “pyrates” hype up every shoe with real Sterling Silver – as desired by the boot owner. Thus every shoe becomes a unique specimen.

URBAN Superior
Stand SR 04.8
Am Riedbach / On the corner of Birdstreet

Opening hours
Wed-Thu: 10:00–19:00 MET | Fri: 10:00–18:00 MET

Venue
Fira Barcelona | Avenida Reina Mª Cristina s/n | 08004 Barcelona

Charlie Wohlford started Dayton Boots in the winter of 1946, after gaining a reputation Dayton Bootsfor repairing loggers’ boots to a better quality than when they were new. Dayton's reputation for being the best made logging boot in the world quickly spread and soon became the brand name for everybody from loggers and men on tough construction jobs to rough necks in the oil patch as well as fire and police departments. Basically, anywhere a tough durable boot was required - rugged Dayton’s were the footwear of choice.

In the early 1960’s Dayton added the Goodyear welt method of boot manufacturing to its already famous hand nailed line of boots. This process allowed Dayton to diversify into western, service and lighter footwear that continued to demonstrate Dayton’s high standard of quality and durability.

In 1962, Dayton introduced their western boot - the first to eliminate inside seams in favour of outside seams - which helped to reduce chafing on the legs of riders. By 1965, with the advent of better rubber soles, Dayton designed and started production of the Black Beauty double-soled motorcycle boot. This boot still continues to be one of Dayton’s most popular models.

In 1978 Dayton introduced the double-soled Classic Engineer boot that has become a favourite with motorcyclists all over the world, and is likely the toughest motorcycle boot ever made. Even today, Dayton’s lighter Goodyear welted motorcycle boots surpass the quality of every other motorcycle boot made in the industry. Some may look similar - but most are constructed with cardboard and glue, so while they may look fine on a shelf they’ll rarely last anywhere close to a Dayton. The famous Dayton Boot neon sign

Thanks to their comfort, durability and classic styling - Dayton’s have enjoyed a cult like following that’s grown by word of mouth from industry and casual users alike. Due to their ability to be successfully resoled and reconditioned, it is not uncommon to see boots still in use after 25 to 40 years. Dayton’s popularity has continued to grow through the years and is favoured by many popular movie and music personalities.

Today, Dayton’s are still made with the same attention to detail that’s gone into every pair since 1946. Our boots are still crafted by hand, to the same exacting standards and offer a lifetime warrantee.

DAYTON BOOTS EUROPE
Dayton Boots Europe LTD & Co. KG
pr@daytonboots.de
Fon: +49 40 18 19 8991
St.Annenufer No. 7
D-20457 Hamburg /Germany

This release was published on openPR.