Press release
Future of Mobile Commerce: Prepaid - Stored Value-Third-party Pays-Huge Opportunities for Carriers, Merchants, and Telecom Vendors
The use of stored value and subsidization is one technique in the toolkit to encourage in-store shopping and purchasing to combat the so-called “showrooming” phenomenon.
This report evaluates technologies for prepaid content/commerce, stored value, and related areas. The report also analyzes third-party subsidization models and other methods to drive more shopping and actual buying at the point-of-sale.
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Report Audience
Mobile Cellular Carriers
Wireless Device Manufacturers
Wireless Infrastructure Providers
Commerce, Content and Application Providers
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