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Betanin Market Driven by Rising Demand of Betanin in Developed & Developing Countries
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Betanin Market Dynamics
Betanin Market Drivers
Increase in population, disposable income, rising demand of betanin in developed and developing countries like china, India and Eastern Europe, increase in awareness among consumers about the health benefits associated with betanin are few of the market drivers of betanin. As betanin consists of anti-cancer properties, it is widely used by consumers for healthy diet and by healthcare industry to prepare medicines for cancer As beets are rich in Vitamin A, it is used in improving immune system. Due to high carbohydrate content, betanin is used as energy booster by consumers in the form of juice.
Betanin Challenges
Immediately after procurement betanin is exposed to degradation due to factors like temperatures, light and pH value. Having lot of beetroot juice may lower the blood pressure to a great extent and cause faintness and weakness. Betanin is used as a natural food colorant so its cost is high. It has lower Stability as it is influenced by factors such as enzymes, light, pH and temperatures. Over consumption of beetroot juice by pregnant woman may cause harm to foetus as it consist of strong detoxifying agents.
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Betanin Trends
Due to the awareness of health benefits of betanin and its increase in consumption among the consumers, companies are launching healthy products like betanin ice-creams, healthy juices, energy drinks for sports people, betanin ketchups and snacks to enhance their market share.
Betanin Market Segmentation
Betanin Market is segmented based on end use applications and product form. Based on product form it is divided into liquid and powdered form. On the basis of end use application, betanin is segmented into food industry in which food colorant is used in candies, dairy products and beverages, Cosmetic industry, and Healthcare industry.
Based on End use application
Food industry
Beverage industry
Cosmetics industry
Healthcare industry
Based on product form
Liquid
Powder
Betanin Market Key Players
Few of the market players for betanin consists of Shaanxi TOP Pharm Chemical Co., Ltd., Hunan Nutramax Inc., Qingdao Pengyuan Kanghua Natural Source Co., Ltd., Nanjing Zelang Medical Technology Co.Ltd., Kingherbs Limited, JF Natural, A.M. Todd Botanical Therapeutics,
Bakels Worldwide, Monteloeder and Hebei Shun Wei Biological Technology Co. Ltd.
Regional Overview
It is estimated/expected that Europe will have a significant growth rate for natural colors and betanin market during the forecast period, followed by APEJ and North America. Betanin is served in cans in Australia. Roasted, boiled and steamed beetroot are the preferred mode of consumption for the people in APEJ, to get a different or smoky taste of it. In Europe betanin is used conventionally in medical purpose for treating digestive illness. The prominent commercial manufacturers of beets are US, Russia, Germany, Poland and France.
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