Juice Concentrates Market Driven by Rising health consciousness among the consumers

Fruit and vegetable juice concentrates are prepared by heat treatment where almost 80% of the water is removed and the process is called concentration. These juice concentrates have a longer shelf life and are considered to be cost effective as compared to normal juices. There has been a steady growth in the demand of juice concentrates due to the rising popularity of alcoholic and non-alcoholic beverages. Widespread consumption of non alcoholic beverages among consumers have stimulated the demand for juice concentrates market and this trend is likely to continue during the forecast period.

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Rising health consciousness among the consumers which has led towards increased consumption of healthier foods is the primary factor responsible for the growth of the juice concentrates market at present. However, increased concerns towards food safety have resulted in research and development among the manufacturers for exploring application segments with juice concentrates. Manufacturing of fruit juice concentrates are done by canning and vacuum concentration methods. Juice concentrates has maximum shelf life of one year. Juice concentrates are segmented into fruit juice concentrates and vegetable juice concentrates.

Fruit juice concentrates are further segmented into orange, apple, pineapple, red grape, berries and others. Vegetable juice concentrates are further segmented into carrot, cucumber, tomato, onion and garlic and others. Fruit juice concentrates are expected to lead the market during the forecast period. Fruit juice concentrates such as concentrates of apple and pear are utilized as substitutes of sugar in the bakery and confectionery industries. The market has been further segmented into by form and application. By form, the global juice concentrates market has been segmented into powdered concentrate, clear concentrate and frozen concentrate. Frozen concentrate are anticipated to capture the largest market share followed by powdered concentrate. By application the market has been further segmented into beverages, soups and sauces, dairy products, bakery and confectionery products and others. Beverage segment is expected to capture the largest market share due to its large number of fruit juice concentration applications such as juices, energy drinks, smoothies among others.

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The global juice concentrates are mainly driven by increasing popularity of convenience food and beverage products. Rising health consciousness among the consumers coupled with inclination towards sugar substitute products are also driving the global juice concentrates market. Health being a major macroeconomic factor and shift in the consumer preference are driving the global juice concentrates market over the years. Manufacturers are focused towards technological advancements associated with the food processing in order to develop new products. However, growth in the demand for Nfc fruit juices are restraining the global juice concentrates market. Nfc juices consists of nutritional and ecological characteristics due to prevention of concentration process and further reconstitution with water. Moreover, rising expenditure among the consumers coupled with convenient and cheaper alternatives in various applications are generating opportunities to the global juice concentrates market.

Based on geogprahy, the global juice concentrates market has been segmented into North America, Europe, Asia Pacific, Middle East, Africa and Latin America. Europe which includes Germany, France, and Italy among other regions are anticipated to capture the largest market share due to rise in health consciousness among the consumers. North America which includes U.S., Canada, and Mexico followed Europe in terms of consumption of juice concentrates. Asia Pacific which includes China India, Japan among others are anticipated to experience the fastest growth during the forecast period due to rise in demand for convenience foods coupled with growth in the food industry. China is considered as one of the major exporters of juice concentrates. Due to rise in technological growth together with improvement in agriculture and urbanization has led to rapid progress resulting to the rise in demand for the convenience foods in China.

Global key participants in the industry include Agrana Investment Corporation, Archer Daniels Midland Company, Diana Naturals, Doehler Group, Ingredion Incorporated, Kanegrade Limited, SVZ International B V, Skypeople Fruit juice Inc., Sudzucker AG, Sunopta Inc., Ciatti Company among others.

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