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Traveljargon.org - the industry’s first fully-interactive jargon buster

12-08-2008 03:54 PM CET | Tourism, Cars, Traffic

Press release from: TIN Travel Intelligence Network

Traveljargon.org - the industry’s first fully-interactive

An antidote to travel’s obsession with jargon has arrived in the form of Traveljargon.org - the industry’s first fully-interactive jargon buster.

The new site has been developed by publication and sponsorship specialists Travel Intelligence Network (TIN) for everyone in the travel business including industry newbie's, students, corporates, procurement professionals, suppliers & intermediaries as well as the jargon junkies.

www.Traveljargon.org is an A – Z of nearly 11,000 terms, acronyms, and expressions for business and leisure travel including, air, associations, car hire, catering, conference and meetings, cruising, currency, event management, hotels, rail travel and tourism.

Acronym Addicts (or AA’s for short) can also feed their habits - and demonstrate their expertise - by adding new pieces of jargon, together with their explanations, as TIN director Maggy Sainsbury explains.

“Traveljargon.org is the fast, simple and friendly solution for explanations of travel industry phrases aims to provide concise definitions of terms for anyone unfamiliar to the area and also for people familiar with the travel industry to learn how the terms are currently being used.

Although the initial content has been compiled by us, the global travel community has access to Traveljargon.org, and can therefore help each other to learn as new terms are introduced and also any regional variations. It’s a bit like Wikipedia, although every addition and amendment is vetted”

So what gave them the idea in the first place? TIN co-director Mark Harris:- “this industry is addicted to acronyms, some of which serve little purpose other than to create more mystique around the world of travel.”

Perhaps it’s not so surprising that a company whose name is a three letter acronym, should launch a site devoted to the topic. But is there any terminology that has left the creators flummoxed? “Not really” says Maggy, “although we were sorely tempted to include some of the clichés spouted in some industry press releases.”

The creators hope that Traveljargon.org will become a web favourite for many people. "The site is totally free to use, and we also plan to market the content to Travel Management Companies (TMCs) or other organisations whose clients could benefit from a better understanding of our industry" concluded Maggy Sainsbury.

About Travel Intelligence Network
Travel Intelligence Network is a specialist marketing communications company for suppliers, intermediaries and media owners in the business travel and meeting industries. TIN publishes the annual Meetings Industry and Serviced Apartments industry reports, white papers, client magazines and yearbooks, and organizes forums, seminars and social events. TIN is also the official sponsorship agency for Business Travel Market and the Hotel Booking Agents Association. In 2008, TIN created the industry’s first interactive jargon-buster, www.traveljargon.org TIN is owned and run by Maggy Sainsbury (ex-Diageo, Unisys & BA) and Mark Harris (ex-ITM, Expotel and First Option).

TIN Travel Intelligence Network
Argent House,
Argent Close,
Egham. Surrey. TW20 8XB
Contact: Maggy Sainsbury
Tel: +44 (0)1784 471009
E: maggy.sainsbury@the-tin.com

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