World On-Demand IPTV Platform Innovates New Media Player

11/27/2008 -- TOKYO, Japan: Tokyo based The New Media Group KK ("TNMG"), owner and operator of the World On-Demand IPTV platform, continued its innovative mission toward the ultimate user experience by launching a new media player designed for both TV and PC to deliver VOD, SVOD, linear channels and live events to end users.

Long supporting both TV viewing with its own Set-Top Box and PC viewing via a single user account, now via its new player based on the Microsoft Silverlight™ platform, World On-Demand now permits even Mac OS X users to enjoy full-screen viewing of their favorite television while also taking advantage of a range of other new features that the new Silverlight™ player boasts such as a graphically enhanced user interface, easy channel and video on-demand selection, all under the umbrella of built-in and faster stream loading and security. World On-Demand looks at this important launch as a precursor to implementing more social networking functions and full HDTV streaming.

“We asked World On-Demand users what they really want in their online video experience, and the new Silverlight™ player is the first step in implementing that feedback," said Sergio Miyama, Lead Developer at World On-Demand. "The next steps are a secret, but the interactivity around high brand value content that will emerge in this model and from us here at world On-Demand really has me personally excited to consume video content."

Industry heavyweights who have seen early versions of the new World On-Demand Silverlight™ player have had positive reaction. “It’s a great product” said Vikram Das, Director of International Distribution at NEO Sports.

"World On-Demand has leapfrogged the field with their dazzling new video application,” said Ted McFarland, Former President of PanAmSat Asia and currently an industry consultant. “The new World On-Demand online experience will set the bar very high for others to shoot for, and will be a terrific experience for consumers worldwide."

World On-Demand Silverlight™ player presents viewers with a single interface to search, browse and view all video on their accounts, from major television networks such as Fox and TV5, to specialized video on-demand from content providers in North America, Europe and Asia. As with television, the interface is simple enough to be driven by fast clicking, consistent from program to program, and displays video in a full screen TV-like experience. Key features include:

* Channels – browse for content by channel visually (i.e., FOX News, Australia Network, E! Entertainment)

* Video selection – select new videos in your personal media space without leaving full screen mode

* Interact – a new feature due to arrive soon, the ability to chat and interact with other World On-Demand users currently watching the same TV as you from all around the world.

To encourage ever more people to join the World On-Demand and experience the new features, from December 1st until the end of the year all Mac users are eligible for a free month of content. Referral rewards shall also have double value when existing subscribers refer their friends and relatives. World On-Demand invites everyone to check its homepage for promotional details - www.worldondemand.net

Robin Pharo
World On-Demand
10F Saishou Building,
8-1-14 Nishi Gotanda
Shinagawa Ku
Tokyo

About The New Media Group, K.K. – TNMG is the leading digital media platform developer and operator in the Asia Pacific and Oceana regions. Partnered with the world’s leading media and technology companies, TNMG owns and operates World On-Demand (the region’s most comprehensive IPTV platform) and MY-World Communities (a leading portal for the advanced formation and management of online communities and their personal media). TNMG also owns Media PayÔ, an electronic payments gateway for East Asia and Australia that utilizes every electronic wallet and conventional payment method available in those markets from minor branded affinity cards to cash collection at over 45,000 distribution points. Founded by executives in the media, technology, and financial communities, TNMG is headquartered in Tokyo, Japan, and maintains network operations facilities in Japan, Australia, and the U.S., branch offices in Sydney, Australia and Shanghai, China, and a development center in Chennai, India. The team at TNMG invites everyone to visit www.TheNewMediaGroup.net to learn more about what the company is doing. We accept communication in Japanese, English, Mandarin, French, Spanish, Hindi, Tamil, and Urdu.

This release was published on openPR.