Press release
Outlook of Global Automotive Augmented Reality Market to grow at a CAGR of 17.96% during the period 2016-2020: Key Vendors are MINI, Garmin, Hyundai, Continental etc.
About the Automotive Augmented Reality Market
Need for AR: Deficits of existing HUDs
HUDs have been around since the late 1980s, when General Motors (GM) used it in their Oldsmobile. However, the principal reason for having HUDs, which is to reduce the need of the driver to look away from the road, never changed.
Primary deficiencies of conventional HUDs
Irrelevant information and on-screen space clutter
Inappropriate on-screen positioning or location
Lack of situational information overlays
Lack of interactivity
AR-HUDs
AR in vehicles is an advanced version of the existing HUD systems. It ensures that the pertinent information is situationally and sometimes interactively displayed in front of the driver. The information is displayed in a slightly distant field of vision as convenient either on the windshield or another transparent screen placed nearby.
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Technavios analysts forecast the global automotive augmented reality market to grow at a CAGR of 17.96% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive augmented reality market for 2016-2020. To calculate the market size, we have considered the production data of passenger cars, light commercial vehicles (LCVs), and luxury vehicles by manufacturers.
The market is divided into the following segments based on geography:
APAC
Europe
Latin America
MEA
North America
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Table of Content
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Report coverage
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
Value chain analysis
Product lifecycle
Regulatory framework
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by geography
Global automotive AR system market size by geography
Market in APAC
Market in Europe
Market in North America
Market in Latin America
Market in MEA
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