openPR Logo
Press release

LUX* Resorts & Hotels launches effective feel-good advertising campaign

06-28-2017 01:39 PM CET | Tourism, Cars, Traffic

Press release from: Red Duck PR

/ PR Agency: Red Duck PR
LUX* Resorts & Hotels launches effective feel-good advertising

South Africa, June 2017 - LUX* Resorts & Hotels rethinks and redefines luxury around the themes of joy, happiness and time devoted to long cherished holidays, with creative agency BETC Paris, and launches its new 2017 advertising campaign.

The theme of the advertising campaign is Smile All The Stay, as LUX*’s goal is for guests to enjoy some genuine joie de vivre by keeping in mind that the simplest acts of generosity, connection and guestcare can offer the biggest rewards. It all starts with reconnecting to the moments that mean the most to its guests, and help them making the time to fully experience its magic.

Six advertisements represent the fun, dynamic and unexpected atmosphere and lifestyle of LUX* Resorts & Hotels. A bold, stylish, global campaign running in publications such as Condé Nast Traveller, Tatler, Harper’s Bazaar, Monocle, FT How to Spend It, GQ and Vanity Fair, the images convey the simple, fun, light-hearted holiday moments that characterise a LUX* holiday.

Complemented by social media initiatives on Facebook, Twitter, WeChat, Weibo and Instagram, the campaign reinforces the brand’s worldwide positioning and mission of helping people celebrate life and vision of making each matter.

Through this, it is communicated that guests will ‘Smile all the Stay’. The LUX* brand was founded in 2011 and now that it’s established itself as a sophisticated, innovative five-star brand, the intention was to engage with consumers in a more playful tongue-in-cheek way.

“This campaign simulates the joy, happiness and smile of a stress-free LUX* holiday. This creative approach enables us to flaunt the values that create our brand’s DNA, while helping guest celebrate life and enjoy the reasons to go LUX*,” says Julian Hagger, Chief Sales & Marketing Officer at LUX* Resorts & Hotels.
The essence of the LUX* brand, communicated through this new advertising campaign is showcased by being fun, light hearted and surprising; eschewing luxury hospitality’s déjà-vu style and traditional feel, and using messages and images suited to a young-spirited audience.

“With a creative territory which conveys a modern, innovative, fresh and premium brand image, LUX* gives a new sense of luxury and hospitality. This is something very proprietary to the LUX* brand. It’s about lifestyle, mood, spirit, and not only about the product. We imagined a campaign to feature the client’s aspiration of helping people celebrate life” says Caroline Penillard, Director at BETC Paris.

And, ultimately, what if a smile had the power to send you to LUX* Bodrum, Turkey, for 5 nights on business class flights? LUX* launches this new online competition, linked to its advertising campaign, to celebrate the opening of its latest property LUX* Bodrum, Turkey, this June.

The science behind a smile

Showcasing the LUX* lifestyle, the campaign not only seeks to be light-hearted and fun but conveys that ultimately what every consumer wants when holidaying —to be happy. Discerning travellers chooses LUX* because their experiences clearly make them feel something.

Smiling is universally recognised as being something our faces do which inspire positive vibes not only in the person who is doing the grinning but also those who are faced with our ear-to-ear displays of emotion. So go on, smile to the world and it will most certainly smile back at you!

LUX* Resorts & Hotels helps people to celebrate life by delivering consistently on the promise of a different kind of Luxury; hospitality that is
Lighter.Brighter. LUX*
stages exceptional experiences in different locales – whether on the Beach, in the City or in Nature – by banishing thoughtless patterns and being more simple, fresh and sensory than our competitors.
The resorts and hotels in the LUX* portfolio include LUX* Belle Mare, Mauritius; LUX* Le Morne, Mauritius; LUX* Grand Gaube, Mauritius; LUX* South Ari Atoll, Maldives; LUX* Saint Gilles, Reunion Island , LUX* Tea Horse Road Lijiang and LUX* Tea Horse Road Benzilan, Yunnan Province, China and LUX* Bodrum, Turkey.
Other new properties in the pipeline and opening soon LUX* Al Zorah, United Arab Emirates; LUX* North Male Atoll, Maldives; LUX* Sud Sauvage, Reunion Island, LUX* Dianshan Lake, China, LUX* Lakes Chengdu, China , LUX* Phu Quoc, Vietnam, LUX* Grand Baie Mauritius, and LUX* Tuscany Italy.
LUX* Resorts & Hotels is a member of Lux Island Resorts Co Ltd, which is listed on the Stock Exchange Market of Mauritius and is an affiliate member of IBL, a major economic player in the Indian Ocean, leader of the "Top 100" Mauritian companies. IBL is active in key sectors of the Mauritian economy, representing a portfolio of approximately 300 subsidiaries and associated companies.
Other properties managed by LUX* Resorts & Hotels are Tamassa, Bel Ombre, Mauritius; Merville Beach, Grand Baie, Mauritius and Hôtel Le Récif, Réunion Island, as well Ile des Deux Cocos, Mauritius, a private paradise island.

Red Duck PR
Barbara Lenhard
24 Kloof Street, Cape Town, South Africa
email hello@redduckpr.com, cell 0027 79 4032393

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release LUX* Resorts & Hotels launches effective feel-good advertising campaign here

News-ID: 600133 • Views:

More Releases for LUX*

LUX* South Ari Atoll Leads The Way To Eco-Conscious Travel
Malé - The family-oriented luxury resort in the Maldives inspires by example, with an array of sustainable initiatives to support the global conscious travelling trend. 'Empowered' by the sun Being one of the biggest resort islands in the country, LUX* South Ari Atoll is always on the lookout for new ways to make a difference and lower its impact on the beautiful natural surroundings. The property has installed one of the world's
Grand Mirrors LUX Offers Philips LED Light Options
Manufactured by Evervue USA Inc., Grand Mirrors LUX and most of their lighted mirrors offer Philips LED light options. Grand Mirrors LUX integrates a light transfer technology that makes a very effective light that is up to 3 times brighter than other mirrors. In addition to its powerful light options are the new, Philips Warm Light, Mid-Warm Light, and Cool Light LED Lights. With its captured LED light Technology and
Digital LUX Meter Market: Competitive Dynamics & Global Outlook 2025
Market Research Report Store offers a latest published report on Digital LUX Meter Market Analysis and Forecast 2019-2025 delivering key insights and providing a competitive advantage to clients through a detailed report. A digital LUX meter is an instrument used for the measurement of the overall intensity of light within the functional area or the amount of luminous flux per unit area. The Digital LUX Meter market was valued at xx Million
Digital LUX Meter Market Size, Share, Development by 2024
Global Info Research offers a latest published report on Digital LUX Meter Market Analysis and Forecast 2019-2025 delivering key insights and providing a competitive advantage to clients through a detailed report. This report focuses on the key global Digital LUX Meter players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years. To analyze the Digital LUX Meter with respect
Digital LUX Meter Market to Witness Robust Expansion by 2024
LP INFORMATION offers a latest published report on Digital LUX Meter Market Analysis and Forecast 2019-2025 delivering key insights and providing a competitive advantage to clients through a detailed report. According to this study, over the next five years the Digital LUX Meter market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019.
Light Meter Market Report 2018: Segmentation by Display (Analog, Digital, Others …
Global Light Meter market research report provides company profile for FLIR Systems (US), Sekonic (Japan), Testo SE (Germany), Hioki (Japan), Amprobe (US), KERN & SOHN (Germany), B&K Precision (US), Line Seiki (Japan), PCE Deutschland (Germany), Hanna Instruments (US) and Others. This market study includes data about consumer perspective, comprehensive analysis, statistics, market share, company performances (Stocks), historical analysis 2012 to 2017, market forecast 2018 to 2025 in terms of volume,