Exfoliators and Scrubs Market is driven by the rise in demand for the skin lightening products

Exfoliators and scrubs are used to remove the dead skin cell present on the skin’s outermost surface. Exfoliation involves the process of all facials and can be done through chemical and medicinal process. The process of exfoliation involves scrubbing of the skin with the help of an abrasive. Scrubs available in the markets include, white tea, green tea and other oils for moisturizing which are used during the process of exfoliation. Rising awareness regarding getting proper and healthy skin among the consumersare driving the exfoliators and scrubs market over the years. Exfoliation can be done with the help of exfoliating cleanser, pumice stone, loofah,and body brush and body lotion. Increased focus towards addressing both maturing and pre-maturely aging skin coupled with inclination towards proper skin treatment among the population are triggering the growth rate of the global exfoliators and scrubs market.

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The global exfoliators and scrubs market are segmented on the basis of distribution channel and end user. By distribution channel the global exfoliators and scrub market are segmented into on line distribution channel and offline distribution channel. Offline distribution channel is further segmented to hyper markets, super markets, departmental stores, specialty stores, pharmacies and drug stores and others. Online distribution channels are gaining significant importance over the years due to its rising convenience, reduction in search costs among the consumers and presence of large number of international brands. Rising number of e-commerce has resulted to the introduction of certified websites of the companies over the years. However, offline distribution channel are still preferred among the large percentage of population due to the delay involved in online purchase and consumption among the consumers. By end user the global exfoliators and scrubs market are segmented into men and women. Beautification among women regarding proper healthy skin are always a growing since a long time ago whereas men’s exfoliating and scrub market have just become a new attraction lately.

The global exfoliators and scrubs market are mainly driven by the rise in demand for the skin lightening products which helps in reducing discoloration, pigmentation, age spots, acne marks. Aging has become a growing concern among the population. Rising technology coupled with continuous research and development has resulted to the inclination towards use of products which improves the skin quality and thus generates quick solutions.

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Key players are introducing exfoliators and scrubs that helps to reduce fine lines and wrinkles, black textures and also improves the skin quality by increasing the oxidation levels in the skin. Manufacturers are also focused towards continuous research and development in order to develop new products which serves multiple functions such as two in one mask and scrub. The combined products results to quick solutions to the skin care requirements to the consumers. However, side effects on skin resulting from the excess use of exfoliations and scrubs are restraining the global exfoliators and scrubs market

In the region wise study the global exfoliators and scrubs market has been segmented into North America, Europe, Asia Pacific, Middle East, Africa and Latin America.Europe which includes Germany Italy, France, and Russia among the other regions are anticipated to capture the largest market share due to rise in consciousness towards proper skin among the consumers.Asia Pacific which includes China, India, and Japan among the other regions showed the fastest growth rate during the forecast period due to the rising number of manufacturers coupled with continuous research and development in order to develop new products of exfoliators and scrubs.

Global key participants in the industry includeEstee Lauder, L’oreal, Procter and Gamble, Shiseido, Unilever, Amway, Avon Products, Oriflame, Chanel, Clarins, Helen of Troy, Kao Corporaton, Boticario among others.

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