Isabella Oliver leads the way with new innovative website design

Isabella Oliver is launching their pioneering new website with added creativity and enhanced online services. Special features will include an online magazine, extra video content and imagery and specific product rating programmes.

The online magazine will have weekly updated articles on fashion topics, recommended buys and editorial tips. With visually compelling creative and fabulous fashion imagery, the magazine will connect the Isabella Oliver customer with the ever changing pace of the fast fashion world.

Instructional ‘how to’ videos will feature style instructions on how to wear Isabella Oliver pieces and how to make them look chic and stylish throughout pregnancy. Helpful advice from co-founders Baukjen De Swaan Arons and Vanessa Knox-Brien will give viewers insider tips on a variety of topics. Product viewing will be more creative and inviting, with an increased number of images to view. With up to 12 images per item, these can be seen with options of zooming and increasing image size. Many of the Isabella Oliver products can be worn in numerous ways therefore increased videos and images will demonstrate the different looks.

Speeding up the online phenomenon, the innovative site will also provide an Ajax checkout to give a quicker step by step payment method, with a clear and concise channel to ordering successfully.

Joining with Bazaarvoice; a service that allows interaction between customers, the site will have an added customer review section. This will improve the shopping experience allowing reviews to appear on product pages and be measured against parameters for an overall evaluation. The useful ratings help consumers to decide between products based upon others personal experiences.

The Isabella Oliver collection is a favourite among celebrities including: Jennifer Lopez, Angelina Jolie, Jessica Alba, Gwen Stefani, Marcia Cross, Heidi Klum, Minnie Driver, Trinny Woodall & Anna Friel.

Initially founded in 2003, Isabella Oliver now offers pregnant women in the UK, US, Europe and Canada, the ultimate maternity collection for pregnant women who won’t compromise their sense of style. Isabella Oliver delivers what looks fabulous, feels good and makes glamour easy for pregnant women who love clothes. Available exclusively by calling 0844 844 0448 or on their website IsabellaOliver.com

PRESS OFFICE:
Lucy.Burke@isabellaoliver.com
DL: 0207 424 2930
33 Greenwood Place, London NW5 1LB UK

This release was published on openPR.