ADAOX Signs Partnership Deal with Jamal Al-Jassim Electronics in Saudi Arabia

J. Al-Jassim to promote ESET NOD32 and ESET Smart Security to the SMB sector through retail as well as volume licensing

Dubai, United Arab Emirates, November 9, 2008: ADAOX Middle East, the regional business development centre of ESET NOD32 Antivirus, today announced that it has signed up J. Al-Jassim Electronics Est. as its distributor for the Kingdom of Saudi Arabia. As per the agreement, the new distributor will promote ESET NOD32 and ESET Smart Security to the SMB and retail sector through its strong network of thirty PCNet showrooms across Saudi Arabia.

Speaking on the new partnership, Mr. Neo Neophytou, Managing Director of ADAOX Middle East, said, “Al-Jassim is a well-known and well respected company in Saudi Arabia with an extensive network of IT retail outlets called PCNet. Al-Jassim’s market knowledge and experience combined with strong after sales service and technical support facilities locally make them the ideal partner to distribute ESET NOD32 and ESET Smart Security across the Kingdom. We're confident that Al-Jassim’s expertise in the SMB and retail sector will help us increase ESET’s market share even further in Saudi Arabia."

Jamal Al-Jassim Electronics, which was founded 1983, mainly deals in the
importing and distributing electronics, computers and communication equipments in Saudi Arabia. Today, Jamal Al-Jassim is among the most successful organizations in the Gulf Region. With its corporate headquarters in Dammam, the company is linked to regional sales and service locations throughout the Kingdom. PC Net, the retail arm of the parent Jamal Al Jassim Group, is the pioneer in the computers, computer peripherals and accessories and has 30 branches all over the kingdom.

“Al-Jassim is always on the look-out for the latest and best global products to bring to the Saudi market. We were approached by three antivirus vendors for distributorship in Saudi. We, however, decided to go with ADAOX as they have a winner - ESET NOD32,” explains Mr. Basheer Palick, Sales Manager at J Al-Jassim Electronics. “We evaluated ESET NOD32 and compared its performance with other antivirus solutions and found it to be the fastest, lightest and most trouble free antivirus. Al-Jassim’s major share of business has always been with the regional SMB sector and as such, NOD32 will have a competitive edge if you take both price and simplicity to use into account. We were also very comfortable with Mr. Neo Neophytou and his team and are happy with their support,” he added.

ESET NOD32, apart from being the fastest growing anti-virus solution in the world, leads the industry in terms of proactive detection and outperforms its competitors. It has a very small footprint needing minimal resource utilisation, taking up limited space on the user’s computer and allowing for faster performance. It also manages upgrades on its own and the user has just to set and forget it.

ESET NOD32 was recently awarded its 50th VB100 % award from Virus Bulletin, a widely-respected independent comparative testing group. ESET was in fact the first security vendor to reach the 50-award milestone.

About ADAOX:
ADAOX is the regional business development and support center for ESET's range of security products including the award-winning ESET NOD32 and ESET Smart Security. ADAOX, today, is a leading Value Added Distributor which provides IT Security Solutions and Services to customers across the Balkans and the Middle East regions. ADAOX enables customers protect, store and manage their valuable data; and works closely with its Channel Partners to empower them by extending technical expertise, support and training to develop their overall capabilities.

With offices in Cyprus, Greece and the United Arab Emirates, ADAOX specializes in value added distribution and support of IT Security Solutions in the areas of Malware Protection, Disaster Recovery, Web Filtering, Internet Bandwidth Optimization, Unified Threat Management, Antispam and Intrusion Detection & Prevention. ADAOX is committed to ensuring customer satisfaction by offering its partners and customers quick response to all their queries and the best prices in the market.

For further details, please call +97143754052.

Nirmala D'souza
PR Consultant
OAK Consulting
+971507343840
nimi@oakconsulting.biz
P.O.Box 39261, Dubai, UAE

This release was published on openPR.