Water Purifier Market - Government Initiatives Push Consumers to Install Water Purifiers

India Water Purifier Market: Overview

India is a long-time sufferer of water accessibility, scarcity, and quality problems, especially on the part of its hilly terrains and remote villages. This is prophesied to be a ready growth platform for players to capitalize on. Additionally, foreign government bodies joining hands with the government of India could provide a strong boost to the India water purifier market. For instance, the Sverdlovsk Russian region and India have agreed upon a few water purification and treatment projects to address the water needs in the country.

According to the researchers, the India water purifier market could be divided as per three important parameters, i.e. technology, accessories, and end user. It is vital to understand the growth of each segment in order to channelize the business in the right direction.

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The authors of the report have explored every possible aspect of the India water purifier market with a view to provide a magnifying analysis of top factors such as those related to growth, restraints, and opportunities.

India Water Purifier Market: Trends and Opportunities

The demand for water purifying technologies in India is expected to see a significant rise as household and other consumers become increasingly aware about the different types of pathogens and impurities present in the water supplied to them. This awareness backed up several government initiatives implemented to deal with citizen safety has researched to be quite pronounced in the remote and underprivileged locations of the country. As more number of consumers become aware about water-borne diseases spread through the portable use of water, the more the demand in the India water purifier market is predicted to augment.

Of all the three principal end users in the India water purifier market, household could rake in a colossal revenue while riding on a double-digit CAGR because of the elevating want for pure and affordable portable water. While there are multiple technologies making a mark in the market, ultraviolet (UV) purification and reverse osmosis (RO) purification are envisioned to showcase a significant growth due to their maximum purification capability. With the help of the membrane technology, RO purification can eradicate germs and various forms of dissolved salts from water. As a result, the RO technology is foretold to register a telling growth in the industry.

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India Water Purifier Market: Geographical Analysis

The urban areas of India are prognosticated to become healthily aware about the use of water purifiers in the coming years. However, it is the rural locations that could suffer ignorance and restrict them from using the latest forms of water purification technology. However, besides the government, various multinational and private firms have taken the responsibility to bring water purifiers to each and every home in rural India. Moreover, there are awareness programs and initiatives being implemented to educate the rural population of the country. Another challenge could be the varying water textures that makes it challenging to purify water at different levels. Nonetheless, there are technologies being formulated that could counter challenge by catering to the need of eliminating total dissolved salts (TDS) in region-specific types of water.

India Water Purifier Market: Companies Mentioned

Kent RO System Ltd and Eureka Forbes were envisaged to be the two lone leading players in the India water purifier market in 2015. The entry of numerous small as well large companies could mean a tangible growth for the consolidated market. Players in the country-wide market could take to two key strategies, viz. providing pure and affordable water to the community and offering exceptional services, to cement their position in the industry. Ion Exchange (India) Ltd., Livepure Private Ltd., and Hindustan Unilever Ltd. could be the other dominating players in the market.

Transparency Market Research (TMR) is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather and analyze information.

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