Press release
Female Fragrance Market : Impact of Existing and Emerging Market - 2024
Female Fragrance Market
As affluent consumers are increasingly shifting to westernized lifestyle, the demand for female fragrance will continue to be on the rise. In addition, increasing purchasing power of consumers, especially among developing economies, will also remain a key factor boosting sales of female fragrance. With a growing female workforce across the globe, the adoption of a host of fragrance varieties will continue to surge. Perfume or fragrance is still considered a luxury grooming product in some of the developing countries. However, its affordability over other counterparts will continue to support its sales.
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Extensive advertising is expected to remain one of the key drivers to the global female fragrance market. Increasing celebrity endorsements for perfumes will continue to fuel the market. Although the popularity of natural, classic, traditional scents persists, growing exploration of lesser traditional scents by women is foreseen to be an important factor fostering sales of female fragrance products. Promising introduction of unisex fragrance brands in the market will further boost the revenue sales of female fragrances.
Global Female Fragrance Market: Key Players
Some of the key players competing in the global female fragrance market, include Procter & Gamble, Chanel SA, Coty, Inc., Elizabeth Arden, Gucci Group NV, Gianni Versace S.p.A, Fifth & Pacific Companies, L’oreal SA, Puig Beauty & Fashion Group S.L, and Revlon and Bulgari Parfums.
Global Female Fragrance Market: Segment Analysis
By product type, the female fragrance market is segmented into fruity fragrances, citrus, oriental, and woody.
In terms of content, consumers are observed to prefer natural, environment-friendly fragrances over chemical extensive perfumes and deodorants.
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Considering the distribution channel, supermarkets and hypermarkets are expected to be the most preferred distribution channels, attributed to evolving shopping habits of consumers.
Global Female Fragrance Market: Regional Analysis
Europe may remain the leading market globally, accounting for the largest market revenue share over the forecast period 2016-2024. However, Asia Pacific is foreseen to be the most attractive market for female fragrance manufacturers, witnessing the fastest CAGR throughout the assessed period.
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