Automotive Wheel Coating Market: Global Industry Analysis and Opportunity Assessment, 2016-2026

Both automobile manufacturers and individual customers are demanding all weather Automotive Wheel Coating to a greater extent than they did in the past. Wheels take the brunt of the wear and tear caused by bad weather and road conditions. The tyres are the vehicle components subjected to the harshest conditions; which is why it is vital to shield them with the best possible technology to improve their longevity. Proper coating composition prevents salt from corroding the wheel and helps in reducing wear and tear. Demand for all weather coating is found in industries as diverse as construction and the automotive industry in countries near the Atlantic Ocean. The atmosphere in these countries contains high salt and they are well-known for their harsh and snowy winters. This kind of hostile terrain is quite unforgiving on the vehicle tyres and hence benefits the automotive wheel coating market.

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Younger buyers in the millennial generation have demonstrated an affinity to deck up their 2-wheelers and passenger cars with alloy rims and wheels as they believe that such embellishments enhance their vehicle appearance, match their personality and function as a kind of status symbol. Auto accessory shops in the present day are stocked to the brim with such metallic colour alloys and rims to cater to customer demand. There are a number of wheel coating sprays available in the automotive wheel coating market that can be used without any kind of prior guidance. Sales of alloy wheels and rims have been rising exponentially in nations such as India, Brazil, the U.S. and Japan. The youth from these countries are heavily involved in the marked increase in regional demand for alloy wheels. The growth of alloy rim sales should definitely help the growth of the overall automotive wheel coating market.

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The Passenger Cars segment is predicted to record a healthy CAGR of 2.5% in terms of volume over the forecast period. In terms of value, the Passenger Cars segment accounted for a market share of more than 35% in the year 2016 and this segment is anticipated to hold the same value share in the year 2026. The Passenger Cars segment is projected to grow at a CAGR of 2.8% in terms of value between 2016 and 2026. The market value of the Passenger Cars segment in the global automotive wheel coating market was just over US$ 196 Mn in the year 2016 and this is anticipated to increase to more than US$ 257 Mn by the end of the forecast period. The Passenger Cars segment is expected to create absolute $ opportunity of almost US$ 60 Mn between 2016 and 2026.

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In terms of volume, the mid-sized sub segment of the Passenger Cars vehicle type segment was more than 21,000 tonnes in the year 2015. With a volume CAGR of 2.7%, the mid-sized sub segment is anticipated to reach almost 29,000 tonnes by the end of the decadal study. The CAGR of the mid-sized sub segment is the highest when compared to all other types such as the compact, premium, or even luxury passenger car sub segment in the global automotive wheel coating market. In terms of value, the premium sub segment is projected to register a healthy CAGR of 2.5% for the entire forecast period from 2016 -2026 while the compact and mid-sized sub segments are both likely to register 2.9% CAGR in terms of value for the same period.

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