Analysis of U.S. Quick Service Restaurants Market Highlights Key Trends and Opportunities: May 2017 Report
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In an industry rife with competition, quick-service restaurants are pulling out all the stops to turn patrons into loyal customers. Fast-food restaurants make up a segment of the restaurant industry, widely known as Quick Service Restaurants (QSR). Nowadays, diners aren't just looking for quality food or speedy service, they want both. Chains that are able to adapt to changing consumer demands are better equipped to keep customers walking in the front door. Most QSR users agree that QSRs are the best option when they are short on time. QSRs must make it a primacy to maintain this position by continuing to deliver tasty food conveniently and consistently.
As per the research findings, the core reasons consumers visit fast food restaurants have remained fairly stable; however, innovation in technology and new forms of competition create different levels of expectation from consumers. The new generation of customers at QSRs are continually looking out for new flavors, combination fast food filled with bold flavors, and premium alternatives. Moreover, the demand for innovative and exotic flavored fast food is more prominent among the millennials who are seeking out ways to customize their food based on their daily calorie intake. There are over 200,000 fast food restaurants in the United States and it is estimated that 50 million Americans eat at one of them every single day.
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As the foodservice landscape shifts, fast food restaurants are trying to find a balance between tradition and innovation. Classic and Traditional are the most trusted claims for fast food. Convenience remains a key area of focus for fast food. At present, Delivery has changed what convenience means. Starbucks and grocery stores compete with the QSR space to target the lunch crowd.
In the next part, the report presents detailed analysis on QSR visitation, mainly by chain, by gender, age, generation, income, by Taco Bell visitors, by parent and non-parent; and by Hispanic origin. Moreover, QSR beverage preferences of consumers are also highlighted. Soda leads in the fast food beverage preferences, iced tea appeals to women, Parents love coffee and iGens care about the special beverages. The report also includes a section defining the satisfaction across QSR chains. Overall satisfaction for McDonald’s, Taco Bell and Arby’s are highlighted.
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