Milk and Flavoured Milk Market in China: Key Insights & Forecasted Details Until 2021
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Flavored milk is a dairy drink produced with milk, sugar, colorings, and additional flavor and sweetener. It offers some vital nutrients such as calcium, potassium, protein, phosphorus, vitamins A, D and B12, niacin and riboflavin. Added nutrients in the flavoured milk attract the consumers who have a desire for more nutritious and healthy food. Nowadays, rising health consciousness and aspiration for nutritious and healthy food, changing lifestyle along with the change in consumer’s taste and preferences especially in developing countries are strengthening the growth. There are a number of milk products that can be consumed to maintain a healthy lifestyle.
Further, the study reveals that in spite of the flat growth, China’s milk market is far from saturation. There is scope for further geographic expansion of pasteurized milk as well as premium UHT milk. The retail market in China is driven by geographic expansion and premiumisation. The research further identifies that pasteurized milk market is growing rapidly, while flavoured milk declining. Currently, with many people turning towards “whole foods” and away from processed foods, some people are questioning the benefits of pasteurized milk and milk products. Pasteurization destroys microorganisms that can appear in milk and cause illnesses, such as tuberculosis, typhoid fever, scarlet fever, sore throat, diphtheria and gastrointestinal ailments. Improved cold-chain and rising lower tier market are the major factors driving this category growth. Some other market factors include Low-fat and organic products gaining more attention, National Dietary Guideline promoting daily consumption of milk and constants efforts of the key players as they are looking for the right way to grab teens’ attention on milk’s value.
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Furthermore, the report throws light on the market competitiveness by highlighting major players in the market. Additionally, it provides insights into the key strategies used by manufacturers. It has been analyzed that, to avoid further decline of flavoured milk, manufacturers should find the balance between flavour, ingredient and nutrition and target the young female consumers. From consumer’s perspective, smart combination of flavours and ingredients are enhancing the texture. They are mostly looking for organic and nutritional options when trading up. Online channels gaining momentum amongst high earners.
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