Press release
Journey Away from the Credit Crunch with Kalahari’s New Tea Experience
Woburn, MA (October 29, 2008) - The re-launch of Kalahari Limited’s distinctive e-commerce web site, kalaharitea.com, comes just in time to help current and aspiring tea lovers journey away from the recession. Redesigned by Polar Design, the new site offers a visual journey on par with the smoothness of the South African red teas Kalahari offers. Whether your compass leads you to a relaxing cup of caffeine free, anti-oxidant rich Rooibos tea, or spicy, blended Oolong teas, the new website will help you find the right brew. Site travelers can enjoy an immersive flash presentation that links them to roadside assistance in the form of tea articles, tea tips, a links page with resources about South Africa, and a newsletter sign up option to stay in touch.With the new site, Kalahari is also launching two new lines of tea: ChocoLatté tea and Safari Lullaby red tea. For any dessert lovers, the new ChocoLatté tea serves as a healthy treat blended with roasted cacao nibs adding a new rich flavor. The Safari Lullaby red tea provides a perfect blend of chamomile and spearmint, helping soothe any stressful day.
Consumers who can enjoy Kalahari’s red aren’t the only ones unwinding after a busy day. Kalahari itself relaxes now with the knowledge that its redesigned site is converting twice the amount of visitors as before. The newly designed interfaces, interactive flash a cost effective, and organic search engine optimization campaign (SEO) managed by Polar Design ensures Kalahari a worry-free ride to its sales destination and keeps consumers’ cups full of smooth Rooibos tea, regardless of where the markets take us.
About Polar Design
Polar Design (www.polardesign.com) is a mid-sized interactive agency with offices in the United States and Europe, founded in 1999 with the mission of elevating corporations' and non-profits' Internet communications. Our 30 employees serve the web marketing and e-commerce needs of Fortune 1000 and small businesses alike through their diverse specialties, from identity and concept development, to graphic and multimedia flash design, to programming and database development. In addition to custom design and development, Polar Design provides a range of marketing solutions, an affordable “hosted” content management and e-commerce platform, as well as application hosting with twenty-four hour support.
About Kalahari
Kalahari Limited (www.kalaharitea.com) was established in 1999 with the intention of bringing authentically South African products to America. A rapidly growing company, Kalahari has over 15 tea blends – Kalahari is proud to bring the rich flavors of Africa to the US.
Kalahari Limited
130 W. Wieuca Rd. Suite 101
Atlanta, GA 30342
1-877-798-3341
info@kalaharitea.com
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