Platform as a Service (PaaS) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020

Platform as a Service’ (PaaS) is a segment of the cloud computing services. In PaaS, customers are provided with a computing platform and a stack of solutions or tools to further develop applications. When coupled with IaaS and SaaS, it is a cloud computing service model. PaaS aids the deployment of applications or services without the complexity of provisioning hosting capabilities and the cost of managing and buying the underlying software and hardware. Thus, PaaS provides low initial cost, resource sharing, incremental cost with growth in your service usage, management services, automated deployment, reuse, and life-cycle management. All these benefits make PaaS an ideal solution for service and application development.

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The research study titled as “Platform as a Service (PaaS) Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020” provides strategic analysis of the global PaaS market along with the market growth forecast for the period 2014 to 2020 (size in USD Million). The report includes in-depth analysis of the market drivers, restraints, and industry trends. The report further highlights the significant growth opportunities for PaaS in the coming years.

The research study provides extensive assessment of vendor strategies for succeeding in the PaaS market. Furthermore, the report analyzes the current and future market potential of the PaaS market. The report segregates the market based on PaaS types, and implementation scenarios across different geographies which include North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW).

The report segments the market based on implementation types which includes private cloud, public cloud and hybrid cloud. The market has been further segmented by types into application development, application infrastructure and middleware (AIM), business intelligence platform (BIP), and database management systems (DBMS). For detailed understanding of the PaaS market, all these segments have been also estimated for above four geographies in terms of revenue (USD million).

The report further segments the market based on end-user verticals which include banking, financial institutions and services (BFSI), technology, retail, distribution & CPG (Consumer Packaged Goods), online business, media & entertainment, healthcare & life sciences, electronics, telecom, education services, professional services, public sector, manufacturing, energy & utility, and travel & transport. The current (2013) and future (2020) PaaS adoption rate (%) for all the above end-use verticals has also been provided in the research report.

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The market share analysis of the key players in the global PaaS market has been included in the study to provide in-depth understanding of the competitive positioning of the leading vendors. The report further provides the competitive strategies adopted by PaaS players worldwide. In addition, the report includes a detailed analysis of the prevalent market situation, and industry trends for PaaS, used across various end-use verticals.

The market research study analyzes the PaaS market at a global level, and provides revenue estimates in terms of USD million for years 2012 and 2013, along with market forecast for the period 2014 to 2020. The values for 2012 and 2013 are the actual values with 2013 considered as base year and 2012 as historic data. The 2014 value is estimated size for the current year where as values for 2015 – 2020 are market forecasts based on analysis of existing dynamics and their future impact. The high level analyses, such as value chain analysis and Porter’s five forces analysis provide insights to competitive scenario in the PaaS ecosystem (market). The market estimates have been analyzed considering the market dynamics and impact of various political, economical, social, technological, and legal factors, influencing the market growth.

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The vendors have been profiled and key pointers about company overview, financial overview, business strategies, and recent developments in the PaaS market are included. Some of the major vendors of PaaS profiled in this report include Salesforce.com, Inc., Amazon.com, Inc., Google Inc., Microsoft Corp., IBM Corp., ActiveState Software Inc., Oracle Corporation, Red Hat, Inc., SAP SE, EMC Corporation, Software AG, VMware Inc. and AT&T Inc.

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