Linda Fisher: “Marketing Mastermind” in Asia

Boston Massachusetts - Linda Fisher, president of Design Management Resources, Inc., wrote an article entitled: “Competitive Branding Strategies” which has been published by ICFAI’S “Marketing Mastermind” in the September issue of this business publication in India.

In this insightful article, Ms. Fisher states: “The key to business development in today’s world, lies in the profound understanding that there are no time zones. Nor are there any national boundaries. Marketing is now being done on a global scale with the advent of the Internet. . . Have a marketing strategy in place for your business, or your business won’t survive.”

Ms. Fisher recently made a presentation, based on the content of this article, to senior marketing executives and global brand managers from leading corporations at the IQPC “Brand Power” conference. The presentation and the article, discuss the five key points about brand management that companies must implement if they are to succeed in today’s dynamic business arena. Attendees included executives from 3M, Cargill, Dow Corning, Eli Lilly & Company, Sears, Roebuck & Company, The Coca-Cola Company, Samsung Telecommunications America, Song Airlines, Sunbeam Products, Inc., Trend Micro, Inc., Tyco International and Nestle, among others.

The five key points expounded upon in this article. . .
• Creating a Brand Strategy
• Managing a Brand Image through Marketing
• Differentiating from the Competition
• Creating Added Value Perception for the Products/Services Marketed
• Maintaining a Customer Base while Attracting New Customers
. . .are crucially important to CEO’s, CMO’s, and their marketing departments.


For more information on Linda Fisher’s availability for corporate and design industry presentations and workshops, please contact Claire Ratushny at cr-marketing-pr@snet.net.
Linda Fisher is a brand and marketing consultant. She has taught executive programs and seminars around the world. Ms. Fisher is president and founder of Design Management Resources, a consultancy that focuses on design for global competitive advantage. Her ground-breaking, three-year research study: “Corporate Perspectives on Design Consultant Marketing” divulges corporate inefficiencies regarding the outsourcing of design services, as well as design consultants’ strengths and weaknesses regarding marketing methods, creative capabilities, and corporate collaboration for the purpose of attaining corporate goals.

For more information on Design Management Resources, and to sign up for Ms. Fisher’s newsletter, read in over 41 countries, visit: www.designmanagementresources.com.


Design Management Resources offers core consulting, strategic marketing and public relations, exclusively to design businesses. We also offer our clients great intangible assets that represent real value to them. Our management team has years of combined experience in business management, accounting, recruiting, purchasing, advertising, sales, marketing, PR, copywriting, Customer Relationship Management, and more.

Design Management Resources’ outsourced services to design firms put us in the position of delivering RESULTS. Our broad-based experience in the design industry and other major industry sectors puts us in a unique position. Continuous corporate research yields very valuable insights that enable us to assist design businesses with marketing strategies and PR in a unique way. Due to increased competitive pressures in the marketplace, globalization and economic challenges, this kind of information has enormous implications for the design business.

Design Management Resources’ thorough grasp of new business philosophies, sustainability and trends make our insights invaluable to our design firm clients.

Design Management Resources, Inc.
P.O. Box 423
Thompson, CT 06277

Phone: 860-377-9696

Press Contact: Claire Ratushny



This release was published on openPR.