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Mobile Phone and Smart Phone Market Projected to be Resilient by 2021
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The market is highly competitive with major players facing strong competition from the regional players thus creating difficulties for vendors retain their market shares. For instance, Nokia has lost a considerable amount of market share in the past two years. Android, iPhone OS (operating system), BlackBerry OS, Symbian and Windows are some of the operating system used in the smartphone. Blackberry operating system is popular in North America. iPhone operating system has recently witnessed a high growth rate in North America and is anticipated to grow in the forecast period as well. The increase in penetration of internet with technological advancements and up gradation of the network infrastructure is contributing to the growth of the market.
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Currently, mobile phone and smart phone market are matured in the developed world with an average of more than one device or subscription per person. The growth of this market is from emerging regions such as Asia-Pacific, Latin America, Eastern Europe, the Middle East and Africa, where smart phone have witnessed proliferating with regional players introducing low-cost products to obtain a competitive edge. China and India are currently the top contributors to this market and with the market still at the nascent stage; it is expected to witness exponential growth in near future.
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Major players in the mobile phone and smart phone market include Apple Inc., Acer Inc., Asustek Computer Inc., Google Inc., Benq Corporation, Hewlett-Packard Company, Huawei Technologies, Htc Corp, LG Electronics, Motorola Inc., Mitac Technology Corp., Research In Motion Ltd., Panasonic Corporation, Sagem Wireless, Sony Ericsson, Samsung Electronics Co., Ltd. and Spice Mobility Limited. The market has fewer entry barriers, so to reduce the threat from new entrants, these players are continuously engaged in innovating new products to retain its customer base and in-turn its market share.
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