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Singularity Launches New Website For Darden Business Publishing

10-02-2008 05:32 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Singularity

Singularity Launches New Website For Darden Business

Singularity Design is pleased to announce the launch of a new eCommerce website for Darden Business Publishing, home of the Darden Business Case Collection.

Darden Business Publishing, a branch of the highly acclaimed Darden Graduate School of Business at the University of Virginia, carries one of the most recognized collections of business cases in the United States. Their extensive library of business cases has been built up over decades by Darden’s esteemed faculty, and is extremely popular among instructors and students across the nation and around the world. In early 2008, Darden Business Publishing selected Singularity to redesign its online storefront. Key goals for this redesign were increased online sales and enhanced brand visibility.

“This storefront was designed with the instructor in mind,” says Steve Momper, Director of Darden Business Publishing. “We talked with numerous instructors to learn how they select content for their courses, and now we’ve created an experience that mirrors their selection process. With this new design we’ve made it easier to help you find the content you need, authored by Darden’s top ranked faculty.”

The new Darden Business Publishing website, located at http://store.darden.virginia.edu, is heavily integrated with Darden’s business systems and processes, including payment processing, back end accounting, CRM, DRM, and document management. These integrated systems will help to streamline the division’s workflow, while the public face of the site improves the customer experience.

“Singularity partnered with us from the start to deliver a storefront that sets a new standard in our industry. They helped deliver a solution that not only better met our customer’s needs, but also increased the efficiency of our processes,” states Momper.

Singularity, with its diverse list of clients, has a long history of working with higher education, including the prestigious Wharton School of Business of the University of Pennsylvania. Singularity also has ten years of experience developing customized eCommerce solutions, making it a natural fit to provide Darden Business Publishing with a storefront which would meet and exceed their key business goals.

Singularity Design is an award-winning interactive agency that develops compelling digital strategies for inspiring brands. Having won 83 awards since 2005, Singularity merges award-winning creativity with consumer insight to establish a strong emotional connection between the consumer and your brand. To speak with Singularity about your online marketing and branding needs, visit www.singularitydesign.com or call (215) 988-0025.

Singularity Design
Attn: Kristin Brennan
1628 JFK Blvd
Suite 400
Philadelphia, PA 19103

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