Cosmetic Serum Market - Industry Outlook, Size,Share, Growth Prospects, Key Opportunities, Trends and Forecasts, 2017-2021

Cosmetic serums are skin care products which are applied on the skin prior to moisturizing the face, but after cleansing with the aim of rendering effective ingredients directly into the freshly cleaned skin. Serums are specifically well-suited for this since they are made up of tinny molecules which penetrate the skin deeply and provide a superior concentration of active ingredients. Cosmetic serums are therefore used to target particular skin care problems such as wrinkles, dark spots, etc.

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This product is characterized by its fast absorption and the capability to break into the much deeper skin layers along with its intensive formula and non-greasy finish. Serums have active ingredients which are specifically designed to fight acne, anti-ageing, brightening, etc. Extreme concentrations of these active compounds, it is quite common for cosmetic serums to comprise of just little ingredients that render extreme nutrition for the deep layers of skin. Cosmetic serums are either water or oil based, however the texture is not oily on the skin, and therefore it leaves non-greasy finish on the skin.

The global cosmetic serum market is anticipated to garner maximum market growth in the future and will be accountable for a substantial CAGR during the forecast period owing to the constant innovation of novel skin care products available in the global market. Packaging techniques of these new products is also said to fuel the market industry. A famous brand Bobbi Brown is said to be one of the most widely known brand with respect to innovation. Increasing demand for organic and natural products amongst health conscious consumers is indirectly impelling this industry’s market growth.

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Therefore, considering this growing trend, several manufacturers are aiming on developing more and more organic and natural care products. The natural and organic ingredients comprise of vitamin A, E, C, B1, B2, B6, antioxidants, minerals, essential fatty acids, carotenes and other oils like Macademia, Moroccan Argan, Jojoba, Rosehip and coconut oil. Various manufacturers have started offering their cosmetic products online considering the easy and on-the-go shopping experience.

This as a result has fuelled this industry’s market growth to a positive level. Also, more and more number of male populations across the globe is keen on self-grooming and is going out of the way to focus on health and overall well-being. This is also one of the major growth contributors of this company.

The key market manufacturers of the global cosmetic serum market are

Clarins, Clinique, Chanel, Origins, L’Oreal, Shiseido, Lancome, Fresh, IT Cosmetics, Estee Lauder, First Aid Beauty, Dr. Jart, Jurlique, Philosophy, Olay, Caudalie, EMK, and Murad. Based on the product type, this market industry is segmented into Dryness Concern, Loss of Firmness Concern, For Whitening, Pores Concern, Dark Spot Concern, Wrinkles Concerns, and many others. The end user applications of the cosmetic serum market are oily skin, sensitive skin, dry skin, and normal skin. Lastly, geographically, this market is segmented into regions such as China, North America, Europe, Southeast Asia, India, and Japan.

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