Growing Popularity Of Social Media Advertisement Is Opening New Opportunities for Stock images Market

According to the report by Beige Market Intelligence, brands that use custom visual content witness visitor-to-lead conversion rates that are about 7 times higher than other sites.

The report titled, “Global Stock Images Market – Strategic Assessment and Forecast 2017–2022” states that marketers are preferring the online medium of advertisement because it is more economical than other traditional media such as TV, and Newspapers.

Easy access to the internet and increased penetration of smartphone devices have led to the growth of several social media sites, online shopping, access to news. With increased time spent on social media, marketers are focusing on gaining the attention of users on advertisements posted on social media sites along with regular feeds.

For More Information: http://www.beigemarketintelligence.com/reports/research-report-consumer-and-retail-market/stock-images-market-research-report/

Stock images make communications effective, express ideas quickly, provide engaging user experience, and enhance social media efforts, thus making the content impactful and powerful. Messages conveyed through the stock images enable end-users to make strong associations and evaluate the product quickly, which can further drive the product sales.

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With an increase in the smartphones usage, the visual content gained traction, which have given rise to image-based content on the social media. This has also given rise to social media sites based purely on image-based content, such as Instagram and Pinterest. Thus, companies are also focusing on visual content with their marketing strategy and communications in comparison to text, making them more meaningful to the audience. Also, with the upsurge in online marketing, especially on sites such as Facebook and Twitter, it has become easy to integrate images with desired impact. Stock images has led to a significant increase in the visitor-to-lead conversion rate, site traffic, and inbound customer acquisition. For instance, the visual content was led to more than 92% of interactions that the brands received on Facebook.

Thus, end-users are expected to resort to the use of stock images, thus driving the market growth.

Source Link: http://www.beigemarketintelligence.com/social-media-advertisement-to-boost-stock-images-market/

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