direct/ Wapme Systems AG (DE) - Wapme subsidiary enters cooperation with FashionTV

Lawa AG reaches 300 million TV households worldwide

Düsseldorf, 23.02.2006 -- FashionTV - one name, one programme. Since 1997 the television station has been reporting on fashion shows, parties and trends from all over the world. Accessible to over 300 million households in about 200 countries, it chalks up an impressive viewing audience. Now FashionTV is treading a new path together with Lawa AG (a subsidiary of the Wapme Group) in a venture that is geared to the long term. From 1 April 2006 products and value-added services will be offered to viewers for the first time via interactive television - and these not only from the fashion world.
For Lawa AG, an experienced and renowned media marketing company, the cooperation with FashionTV signifies a confirmation of its success model and offers prospects for a further increase in turnover.

For some time now Lawa AG has been successfully marketing cellular phone and telephone services on digital satellite channels with LoversTV in Switzerland, as well as further formats in other countries. The company will now be using this know-how for a complex offer on FashionTV Europe. The channel can be received by about 2,000 local cable networks and via major satellite operators for all of Western and Eastern Europe, as well as parts of Russia, Turkey and the Middle East.

Value-added services ensuring a good turnover will be offered, such as interactive games with viewers calling by telephone, live chats and video clips for mobile equipment - and that in 15-minute broadcasting formats around the clock, altogether around three hours each day. At the outset of the cooperation, broadcasts are planned in English, Italian, Arabic and Russian, with appropriately transparent payment modes for viewers. For the near future, expansion to the Indian and Chinese markets is intended, where FashionTV has already established itself as a big hit on television.

As Bruno Stettler, founder of Lawa, says: "The interesting thing about the cooperation is that to date B2C products have never been marketed on FashionTV. Some of our cellular phone and telephone services are thus new and exclusive for many countries. We anticipate considerable turnover, above all from the Russian and Arabian markets. We feel especially optimistic, because over the last five years music stations such as VIVA and MTV have been financed by this product range."

Background information on FashionTV
FashionTV is the best-known television station worldwide that is dedicated exclusively to the international fashion business. The special interest programme has been broadcasting since 1997 in English and reports on fashion shows, parties and trends from all over the world. The main offices of FashionTV are located in Paris and Vienna. Its 24-hour programme can be digitally received in Germany via satellites such as Hotbird-3, the programme offered by Kabel Baden-Württemberg, Kabel Deutschland and digitally by "tividi" from ish NRW and iesy Hessen. FashionTV has a worldwide viewing audience of more than 300 million households in over 200 countries and is distributed via 30 satellites and 2,000 local cable networks. Additionally, the programme is very popular in over eight million public places, amongst them clubs, bars, restaurants, airports and city screens. For further information visit www.FTV.com

wapme - Great deals by communication
Wapme Systems AG is one of the leading suppliers of complete solutions in the field of mobile solutions. The company was founded in 1996 and has been listed on the stock exchange since 5 July. In 2004 its turnover amounted to around EUR 66 million. The Board of Directors consists of Achim Rottschäfer and Oswald Ortiz. Wapme Systems AG - The value for mobile internet communication in Prime Standard,
ISIN: DE 0005495501 // WKN: 549550 // Reuters: wpmg.f

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Wapme Systems AG
Gabriele Enge
Vogelsanger Weg 80
D-40470 Düsseldorf
Tel.: +49.211.74845-137
Fax: +49.211.74845-299
E-mail: enge@wapme-group.de

alavia gmbh
Press and Public Relations Marketing & Communication
Stefanie Kohlen, Dirk Dembski
Volmerswerther Str. 53
D-40221 Düsseldorf
Tel.: +49.211.30 06 54-50
Fax: +49.211.30 06 54-40
E-mail: presse.wapme@alavia.net




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