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Top Costa Rica Real Estate Developer Makes Plans to Capture Interest of 2009 Billabong World Surfing Games Viewers

09-18-2008 04:58 PM CET | Industry, Real Estate & Construction

Press release from: Costa Rican Development Corporation

/ PR Agency: SEM
Top Costa Rica Real Estate Developer Makes Plans to Capture

September 16, 2008 (SAN JOSE, COSTA RICA) - The Costa Rican Development Corporation (CRDC) has announced plans to promote its luxury residential community, Cerro Fresco (cerrofresco.com), during the world famous Billabong World Surfing Games, scheduled to be held during the summer of 2009. This strategic advertising plan will introduce millions of people to the high-end estate communities CRDC is quickly becoming known for across the globe.
Following the Costa Rican Surfing Federation’s (FSC) confirmation that Jaco´, Costa Rica is the chosen location for the International Surfing Association’s (ISA) World Surfing Games (WSG), the Costa Rican Development Corporation seized the opportunity to be a part of this popular event. The WSG is the world’s most publicized and prestigious surfing tournament. The games in 2009 will be sponsored by Billabong, the well-known snow and sea surfing gear and clothing manufacturer, and will be viewed by millions of people, with an estimated eighty million watching through the Internet alone.
Bob Garcia, Internet Marketing Consultant for CRDC’s Cerro Fresco community, recognizes that advertising during the World Surfing Games is in sync with the already established marketing strategies of the Costa Rican Development Corporation. Referring to the developer’s recent marketing tactics, Garcia stated, “The marketing campaigns for Cerro Fresco and the other CRDC Development properties are by far the most aggressive of any real estate developments across the country of Costa Rica. More is spent on billboard ads and print ads around the country by this company than any other development.”
The expectation for the number of game participants is high for the 2009 World Surfing Games. Surfing teams from at least forty countries will be registering for the tournament, the highest number of registrants for these games to date. The 2009 WSG is scheduled to begin on July 31, 2009, about one week after California’s U.S. Open surfing tournament ends, allowing ample time for the competitors to travel from the United States to Costa Rica. With the combination of a large number of tournament athletes, millions of viewers worldwide, and Costa Rica’s already flourishing tourist trade, Costa Rican Development Corporation can expect to reach a massive audience with its advertising at the 2009 Billabong World Surfing Games.

About CRDC: The Costa Rican Development Corporation (CRDC) is a leader in today’s Costa Rica real estate market. Emphasizing elegance and luxury, CRDC guarantees quality and excellence in their stylish estate homes. CRDC’s current developments are Cerro Fresco, Hermosa Highlands, Villas Altas, and Highland Estates. For more information about Cerro Fresco, please visit www.cerrofresco.com

Costa Rican Development Corporation Cerro Fresco Sales Center
Atrium Corporate Plaza Escazu, Costa Rica
www.cerrofresco.com/
Phone: US (800) 729-5212
CR (506) 2201-5250
info@cerrofresco.com
Contact: Bob Garcia
Office: (506) 2201-5250
(800) 729-5212

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