Press release
OTT Video in Africa and the Middle East: Content to Remain Key Differentiating Factor for Companies in Market
A recent report added to the vast research report portfolio of MarketResearchReports.biz presents a comprehensive analysis of the market for over-the-top (OTT) video in Africa and the Middle East. The report is titled “OTT Video in Africa and the Middle East: Entry of international players stimulates competition while content remains key differentiating factor.”
The report presents an analysis of the several OTT video service providers operating in Africa and the Middle East (AME) on the basis of criteria such as content offerings, business model, and challenges and opportunities. The report states that the rate of adoption of OTT video services is significantly rising in the region in line with the increased use of smartphones, development of the broadband infrastructure, introduction of 4G/LTE broadband technology, and increased penetration of pay-TV.
The AME OTT video market is witnessing a significant rise in the rate of competition between regional players and established international companies. For companies looking for ways make their mark in the highly competitive market, an extensive portfolio of international and regional content will be a key advantage. An extensive regional and international content portfolio will also help companies to increase their subscribers. However, the low usage of credit cards and a dearth of regional content are some of the factors projected to hinder the overall development of the market to a certain extent.
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The report also includes detailed case studies of some of the AME region’s leading providers of OTT video services. Three case studies have been included in the report, namely Shahid.net, STARZ play, and Netflix. These detailed case studies focus on aspects such as best business practices adopted by these companies in the region, growth strategies, and an analysis of business models. Business profiles of a number of other companies operating in the AME OTT video market are also included in the report.
The report states that the adoption patterns in OTT video market across Sub-Saharan Africa, Middle East and North Africa (MENA), and the Gulf Cooperation Council (GCC) geographical sub-segments significantly vary. Factors influencing the adoption pattern of consumers across these regions include the several differences in pay-TV, broadband, rate of adoption of the 4G technology, and income levels.
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The report observes that a number of media companies, broadcasters, telecom operators, and pay-TV companies have entered the OTT video market in the past few years by launching a number of new standalone services or OTT video services complementing their existing service and product portfolios. OTT video service providers in the region have been collaborating with telecom companies to leverage their existing billing capabilities as well as target the consumer base of telecom companies.
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