Digital Trends Spring - UK - April 2017

The smartphone market can no longer rely on new owners for revenue growth, particularly as new entrants are now most likely to be over-55s, who are usually more price sensitive. This means that, more than ever, handset manufacturers need to provide existing smartphone owners with compelling reasons to upgrade their devices. But this is made difficult by the fact that smartphones have evolved to the stage where it is difficult to provide significant, noticeable improvements in the core features that matter to most people.

Table of Content

OVERVIEW
What you need to know
Covered in this Report

EXECUTIVE SUMMARY
Mobile phones and smartwatches
Figure 1: Ownership of mobile phones and smartwatches, January 2012-December 2016
Computing and gaming
Figure 2: Household ownership of computers, January 2012-December 2016
In-home entertainment
Figure 3: Household ownership of HD and Ultra HD 4K televisions, July 2016-December 2016
Figure 4: Internet-connected and 3D TV ownership in TV households, July 2016-December 2016
Internet access and online activities
Figure 5: Online social & content creation activities performed in the past three months, December 2016
Figure 6: Online news & entertainment activities done in the past three months, December 2016
Figure 7: Brand/product-related online activities performed in the past three months, December 2016
Figure 8: Online retail, finance and information-related activities performed in the past three months, December 2016
Technology buying habits and attitudes
Figure 9: How recently consumer technology products were bought, December 2016
Figure 10: Attitudes towards new technology, December 2016

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DATA OVERVIEW – CONSUMER TECHNOLOGY PRODUCTS
Household ownership of consumer technology products
Figure 11: Household ownership of consumer technology products, December 2016
Figure 12: Household ownership of consumer technology products (source data), December 2016
Personal ownership of consumer technology products
Figure 13: Personal ownership of consumer technology products, December 2016
Figure 14: Personal ownership of consumer technology products (source data), December 2016
Planned purchase or upgrade of consumer technology products
Figure 15: Plans to purchase or upgrade consumer technology products, by timescale, December 2016
Figure 16: Plans to purchase or upgrade consumer technology products, by timescale (source data), December 2016

MOBILE PHONES AND SMARTWATCHES – HEADLINE DATA
Ownership of mobile phones and smartwatches
Figure 17: Ownership of mobile phones and smartwatches, January 2012-December 2016
Purchase/upgrade plans for mobile phones and smartwatches
Figure 18: Plans to purchase or upgrade mobile phones and smartwatches in the next 12 months, December 2016
Source data
Figure 19: Ownership of mobile phones and smartwatches (source data), January 2012-December 2016
Figure 20: Plans to purchase or upgrade mobile phones and smartwatches in the next 12 months (source data), December 2016

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