Advent of WiDi Technology to Open Growth Avenues for Hybrid Device Manufacturers

The growing need for enhanced enterprise mobility has influenced the demand for hybrid devices significantly across the world. The growing demand for devices with increased battery life has also increased the adoption of hybrid devices at a rapid pace. Fast navigation with the help of a stylus or a touchscreen and convenient capturing and storage of personalized information are some of the prime benefits offered by these devices. The rising awareness regarding these advantages has increased their usage in business-related tasks, leading to a swift surge in their demand.

The opportunity in the global market for hybrid devices is anticipated to rise at a CAGR of 20.80% during the period from 2015 to 2022, increasing its valuation from US$5.1 bn in 2014 to US$31.8 bn by the end of 2022.

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Based on end users, the global market for hybrid devices is segmented into personal use, educational institutes, healthcare, retail, telecom and IT, and other end users such as banking, transportation, and government sectors. In 2014, the personal use segment led the overall demand for these devices and contributed a total of US$1.6 bn in terms of revenue.

Analysts predict the personal use segment to remain the key consumer of these devices; the telecom and IT industry, however, is likely to exhibit promising growth potential over the forthcoming years. The demand for hybrid devices is likely to expand at the fastest CAGR of 25.6% during the period from 2015 to 2022 in the telecom and IT industry.

The rising adoption of enterprise mobility and hybrid devices across this industry is expected to influence the growth of the overall hybrid device market significantly in the near future. Additionally, in terms of shipment volume, this segment is projected to register the highest growth in the market over the next few years.

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The global market for hybrid devices stretches across North America, Europe, Asia Pacific, Latin America, and the Rest of the World. North America has been the key consumer of these devices over the last few years, thanks to the early adoption of technology in this region.

In 2014, North America generated a revenue of US$1.6 bn, accounting for a share of more than 32% in the overall market. The region is expected to remain dominant in the coming years due to the launch of Windows 10, the slowdown in the sales of tablets, and the increasing replacement of older PCs with new hybrid laptops and PCs.

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