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New Head of Global Sales at Snom Technology GmbH: Armin Liedtke to drive Snom sales

05-10-2017 04:06 PM CET | Media & Telecommunications

Press release from: Snom Technology GmbH

/ PR Agency: united communications GmbH
Armin Liedtke, appointed Snom Head of Global Sales

Armin Liedtke, appointed Snom Head of Global Sales

Berlin, 10 May 2017 – Following a number of high-profile hires already this year, German IP phone specialist Snom Technology has once again highlighted strong growth ambitions planned for 2017 by hiring Armin Liedtke as the new Head of Global Sales.

Armin Liedtke’s new role will be to lead the Snom sales team to meet a series of bold targets as part of the German IP phone specialist’s new global strategy since the takeover by VTech. Utilising more than 25 years sales experience in the voice market at most recently Polycom as Sales Director Voice, Central Europe, and also including a 13-year period at Cisco in Hamburg, Amsterdam and Eschborn (Frankfurt) in a number of key roles, Liedtke aims to focus Snom’s go-to-market plans and sales strategy to meet the ambitious aims of the business IP phone vendor.

Liedtke, who has built and maintained strong business partnerships in Europe and overseen strong revenue growth in all of his previous positions, is an expert in building sales training and coaching programs with a deep understanding of desktop voice product lines.

“Not only does Armin Liedtke bring his voice expertise, industry knowledge, contacts and experience to Snom, but also the drive to meet Snom’s high expectations for swift growth in this competitive technology segment,” explained Gernot Sagl, Snom’s CEO, adding: “Snom is now putting the final pieces into place for what will be a major drive to capture a much bigger slice of market share. To do this we need to have the best products, competitive pricing and the best people: What we have done in just a short space of time is a demonstration that we are serious in achieving our aims. Welcoming Armin to the team is another big step in the right direction.”

Armin Liedtke also expressed his enthusiasm for new challenges at Snom: “With all of the advantages the recent takeover by VTech offers, coupled with the portfolio of high-end products and world-leading software design, the decision to join the pioneers of the VoIP phone was an easy one: The expectations are high and this is a great opportunity for me.”

Snom will be exhibiting at this year’s UC EXPO, Europe’s number one Unified Communication and Collaboration event and you can meet the Snom UK team on 17-18th May at London ExCeL to learn more about existing and new products.

Don’t forget to visit Snom at Stand C123 during the event, journalists can register here:

If you would like to schedule an interview with Armin Liedte please write to

About Snom
Founded in 1997 and headquartered in Berlin Germany, Snom is a German multinational corporation and the world’s first and leading brand of professional and enterprise VoIP telephones. Snom is an indirect wholly owned subsidiary of VTech operating subsidiaries and branches in the UK, France, Italy, Spain and Taiwan.
Snom’s German engineering is globally renowned for robust, high quality and feature-rich business telephones that are designed exclusively for the trained and certified professional IT and PBX installer. All of Snom’s products are universally compatible with leading PBX platforms operating under the SIP standard with over 4 million end-point installations globally. Snom products are sold through distributors to over 25,000 Snom Value Added Resellers across the world.
For more information about Snom, please visit To learn more about VTech, please visit

Press contacts for further information:
united communications GmbH
Jason Green/Peter Link
Rotherstr. 19
10245 Berlin
Tel.: +49 30 78 90 76 – 0

Snom Technology GmbH
Heike Cantzler
Head of Marketing
Wittestraße 30G
13509 Berlin

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