Global Augmented Reality Market Worth USD 124.37 Billion by 2022, at a CAGR of 76.6%

According to the report, “Augmented Reality (AR) Market, by Component (Sensors, Integrated Circuits, Microcontrollers & Processors, Displays, Software), Product (Smart Phone Apps, Head Mounted Displays, Head-up Displays, Eyes Glasses, Contact Lenses), Application (Gaming, Media, Education & Training, Healthcare, Architecture & Design, Aerospace & Defense, Automotive, Digital Marketing), Geography (North America, Europe, Asia-Pacific, and Rest of the World) Global Opportunity Analysis and Industry Forecast, 2014 - 2022”, the Augmented Reality Market worth USD 4.10 billion in 2016 and expected to reach USD 124.37 billion by 2022, at a CAGR of 76.6% from 2016 to 2022.

The global augmented reality market report focuses on the major drivers and restraints for the growth of this market. It also provides detailed information about the market share, segmentation, key players, and revenue forecasts for the market.

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According to the augmented reality market report, the global market is expected to grow at an impressive rate during the forecast period. The major growth factors for the market include strong growth in demand for augmented reality in different application segments, such as architecture and automotive industries. Apart from that, demand from retail and e-commerce segments are also expected to create potential growth in demand for this market. As per the report, the global market is expected to witness steady growth with exponential growth in advancement of technologies. However, limited storage, memory, user interface, and processing power are some of the major restraining factors for the market. The report suggests that rising demand from the emerging markets is also a strong driving factor for the growth of this market.

The augmented reality market report segments the global market by the types of display techniques, components, products, applications, and geographic regions. The display techniques are further sub-segmented into recognition based, outlining based, location based, and superimposition based display techniques. The major component segments include integrated circuits, software, displays, microcontrollers and processors, and sensors. The product segment is further divided into head-mounted displays, smartphone apps, eye glasses, head-up displays, contact lenses, and so on. The application segments of the market include healthcare, education and training, media, gaming, automotive, aerospace and defense, and digital marketing. The major geographic regions of the market include Europe, North America, Asia-Pacific, and rest of the world.

The key market drivers highlighted in this report include Apple, Inc., Blippar.com Ltd., Google, Inc., IBM Corporation, Infinity Augmented Reality, Inc., Metaio GmbH, Microsoft Corporation, Qualcomm, Inc., Samsung Electronics Co. Ltd., Sony Corporation, Total Immersion S.A., and such others. As per the augmented reality market share analysis, Asia-Pacific is expected to witness the fastest growth during the forecast period. The growth of different application segments including transportation, healthcare, and aerospace & defense are expected to create potential investment opportunities for the key players in this region.

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