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earthTV signs new deal with South African Broadcasting Corporation

09-01-2008 06:59 PM CET | Media & Telecommunications

Press release from: Telcast

/ PR Agency: Roberts Laurence
earthtv goes live from South Africa

earthtv goes live from South Africa

SABC2 has agreed a deal with Earth Television Network – part of the Telcast Media Group headquartered in Munich, Germany - to launch live earthTV programmes every day plugging SABC into Earth Television Network’s worldwide media community, and in a new departure for the genre to localise the format.
From September 1st, SABC2 will show earthTV’s The World LIVE four times daily, with each 90-second short offering seven live glimpses of different places on Earth from earthTV’s worldwide network of 80 cameras.
The shows, often used by networks as lead-ins to news bulletins, offer a global snapshot of daily life, weather information and event details from all over the planet including Antalya, Venice, Sydney, Manila, Munich, London, Paris and New York.
earthTV has been secured by broadcasters and multimedia platforms around the world, including NHK in Japan, France 2, ProSiebenSat.1 Group in Germany, NDTV in India and CCTV in China.
SABC2 has also commissioned from September 1st a bespoke local version of the format called South Africa LIVE, which will follow the same format and frequency as The World Live but be based on feeds from new earthTV cameras installed in Cape Town, Durban, Johannesburg and Londolozi in the Sabi Sands Game Reserve. Further earthTV camera installations are planned.

“As the Channel for the Nation we are very pleased to be able to offer our viewers a daily ‘slice of life’ from across the country and the world. South Africans should also be proud that live images from South Africa will be beamed every day around the planet within the earthTV packages”, says Ed Worster – SABC 2 programme manager.
Telcast president and CEO Thomas Hohenacker said that since earthTV content airs in primetime on major terrestrial channels in each market, "it is probably the most widely distributed TV content in the world and has a daily reach of over 2.2 billion people in 60 countries. We are delighted to be working with SABC2 in this way. Their enthusiasm is allowing us to develop a dynamic new template for earthtv and I am confident that this will be the first of many country and regional versions of earthTV in the future.’

The deal was brokered by earthTV’s agent in the region Richard Wood of African Eye Television Network.

ENDS 1 SEPTEMBER 2008

Roberts Laurence
7 Church Street Empingham Rutland LE15 8PN UK
telephone + 44 (0) 1780 460777
email robertslaurence@mac.com
contact Stephen Roberts

TELCAST, founded by President and CEO Thomas M. Hohenacker in 1985, is one of the leading independent television distribution and production companies in Germany. TELCAST´s clients include broadcasters in over 50 countries. TELCAST’s earth television network is described by one client as ‘the biggest TV production studio in the world’. TELCAST is at the forefront of technological innovation allowing clients to create unique branded entertainment and reality formats and making the company the world’s major LIVE television company. TELCAST’s unique Double Cam2 is the world’s first wearable television studio. TELCAST’s BIG NATION offers clients advanced decentralized easy access television studios and earthTV [see below] offers the world.

earthTV is the most successful daily LIVE programme out of Europe, reaching over 2 billion Television viewers in 200 countries - available in any language and station design, delivered LIVE every hour, 24 times per day. earthTV’s spectacular 90 seconds LIVE programming airs on more than 60 TV channels around the world, including CenterTV (Russia), CWTV (China), Al Arabiya (Middle East), France2 (France), Sky Travel (UK), N24 (Germany), SBS (Australia), The Weather Channel (USA) and NDTV (India). earthTV content is also available on selected mobile and 3G platforms, and on airport media. In January 2007 earthTV launched its new online platform www.earthTV.com

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