National Pen Finds Niche In Social Marketing

Blogging, Contests and Facebook Included in New Online Marketing Strategy

San Diego, California – National Pen Company LLC, the leading direct marketer in the promotional products industry in the world, is announcing a plan to utilize social media to start a conversation with small and mid-size business owners. The topic is marketing and the goal is to help these businesses grow.

National Pen’s blog, Branding Thoughts http://blog.pens.com, is the leading element of this social media strategy. According to Sean Clough, Executive Vice President of Marketing, this blog will allow business owners to draw upon the skills of National Pens’ marketing team.

“We recognize our customers are wearing multiple hats while running their business – C.E.O., accountant, marketer, and so on,” stated Clough. “Our blog is a place business owners can come to for marketing advice from our in-house team on topics like search engine marketing, web design, email marketing and direct mail.”

To help start the conversation, National Pen is hosting a contest for customers to submit their own design for the Contour Pen http://www.pens.com/pens/Product_Detail.aspx?prod=CTR-K6F&design=Design-None - a pen that was invented by company founder Al Ligouri – for a chance to win $1,000.
Recognizing not every business owner is a graphic designer; customers can look to Branding Thoughts for design advice from National Pen’s graphic designers.
The contest will also bring National Pen into another social network niche, Facebook. Contest participants will be recruited, in part, from groups on Facebook, in an effort to attract professional graphic designers to enter the contest.

National Pen is widely known for their ability to offer 4-color decorated promotional products at an unbelievable price. For more information about National Pen, please visit http://www.pens.com/pens/about.
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National Pen
12121 Scripps Summit Drive
San Diego, CA 92131

Press Contact: Sylvia Huang
shuang@pens.com
858-675-3000

National Pen Company strives to be the worldwide leader in providing high value promotional products for businesses and professionals in every industry at low factory direct pricing. Through the success in each of our marketing channels, we have gained a respectful reputation for meeting the needs of business marketing and corporate branding for many companies by providing promotional items available for personalized imprints and custom logos.

This release was published on openPR.