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Perceived Health Benefits of Consuming Gluten-free Food Driving Sales Worldwide
Browse Market Research Report @ http://www.transparencymarketresearch.com/gluten-free-products-market.html
Given below are some of the key queries answered by TMR experts on the gluten-free food market:
Q. What are the factors boosting the demand for gluten-free food products among consumers?
The global gluten-free food market is thriving on account of a growing awareness among an increasing number of consumers, regarding the need to cut down on gluten from their staple food. This is because gluten is known to add weight, which could result in obesity. Obesity causes many other health issues and thus, there is a need to control and manage weight. Hence, a large number of people are avoiding food products containing gluten, irrespective of suffering from celiac disease. Gluten-free food not only helps in weight management, but also gives high energy levels, improves digestive health, and regularizes the cholesterol levels of the body.
Q. What are the factors holding back the growth of the gluten-free food market?
The lack of awareness about celiac disease is one of the biggest challenges of gluten-free food market. People are unaware about being gluten sensitive and continue to eat food products containing gluten. Celiac disease is going undiagnosed in many people. Moreover, celiac disease is misinterpreted as an allergy rather than intolerance to gluten. All these factors are restricting the demand for gluten-free food.
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Q. What are the growth opportunities in the market?
Today, manufacturers have started making a variety of gluten-free products including baby food, pasta, and bakery products. This is proving to be highly beneficial for the market, as a number of consumers find it appealing to have food items that promise health benefits. Players are introducing a variety of gluten-free bakery items with the help of substitutes, pushing the growth of the market. It is anticipated that several opportunities of growth shall open up if players in the gluten-free food market venture into the fresh food vertical.
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