openPR Logo
Press release

Mopinion adds Visual Feedback to its Feedback Analytics Software

04-24-2017 01:05 PM CET | IT, New Media & Software

Press release from: Mopinion

Feedback analytics software company Mopinion is pleased to announce that capturing and analysing visual feedback is now part of its service offering. This new feature will give online customer feedback even more context as well as put Mopinion users in a better position to improve overall website usability and further optimise user experience. Visual feedback enables website visitors to pinpoint specific page elements (including forms, images, buttons or paragraphs) and provide feedback on those elements. Being able to identify these issues allows users to make instant improvements in the user experience and usability of their website and thus increase online conversions among customers.

Kees Wolters, Co-Founder and Managing Partner at Mopinion comments, “With the increasing demand among our customer base as well as the increase in popularity of annotation and screen capturing tools, the decision to develop this feature was an easy one to make. Not to mention after researching competitors in this area, we quickly noticed that these tools often fall short in terms of both context and analysis”.

Gathering visual feedback
“When looking to give your feedback context, it is important to understand that it is not always beneficial to ask every customer for visual feedback. It is far more valuable to trigger feedback forms based on actions and events that occur within the customer journey such as click behaviour. And within those feedback forms, smarter question routing is also critical. This is more or less a way of weeding out the customers who have no reason to provide visual feedback, including customers who submit feedback such as compliments or suggestions”, Wolters continues.

With Mopinion’s visual feedback feature, users can collect feedback in three different ways:

Submitting a screenshot as a standalone question element. This means that the request to submit a screenshot of a webpage is worked into a feedback form among other questions, such as ratings (Net Promoter Score, Goal Completion Rate, Customer Effort Score, etc) and the open comments section.

Submitting a screenshot via question routing. In this case, visual feedback can be requested but then as a hidden follow-up question, which allows users to control the conditions under which they receive visual feedback, depending on previous questions asked and how their visitors answered them.

Adding camera icon at the footer of every form page (e.g. surveys that consist of multiple pages). Considered a more ‘global’ option, this allows your website visitors to both submit visual feedback/screenshots as well as general feedback. However it is not worked into a feedback form as a prominent question.

Making sense of the feedback
“Most visual feedback tools out there send feedback to the user’s inbox which can be a major limitation in terms of analysis and visualisation of this feedback. That is why we sought out an alternative solution.”

Once feedback has been collected, Mopinion’s reporting dashboards allow users to compare visual feedback with other data (such as scores and browser types). In other words, users are not just looking at the amount of screenshots they have collected but rather all of this feedback data together.

Wolters concludes, “Our solution allows users to work with visual feedback in way that provides deep insights into the online customer experience, especially when visitor volumes and the complexity of a website increase”.

To learn more about Mopinion’s Visual Feedback feature, visit https://mopinion.com/mopinion-adds-visual-feedback-to-its-feedback-analytics-software/

About Mopinion
Mopinion is an innovative online feedback analytics software for websites and apps. The company offers a SaaS (Software-as- a-Service) solution for digital-first companies to improve their websites and apps based on feedback they receive from customers and online visitors. The software enables organisations to gain real-time insight into how customers experience their digital channels and what actions they need to take to retain them.

Mopinion
Pannekoekstraat 104
3011LL Rotterdam
The Netherlands

Erin Gilliam (info@mopinion.com)

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Mopinion adds Visual Feedback to its Feedback Analytics Software here

News-ID: 511816 • Views: 687

More Releases from Mopinion

Mopinion addresses needs of growing global customer base with ISO 27001 certific …
Mopinion, leading all-in-one user feedback software was awarded ISO 27001:2013 certification. Obtaining compliance with the ISO 27001 standard validates Mopinion’s commitment to provide customers with the data and security assurance they need to be confident in doing business with Mopinion. ISO 27001 is the most globally recognised information security standard. Defined by the International Organization for Standardization (ISO), ISO 27001 provides a set of standardised requirements for an Information Security
Mopinion announces integration with digital experience analytics software Conten …
Mopinion is proud to announce a new and robust software integration with Contentsquare. This powerful alliance between digital experience analytics and customer feedback combines meaningful context from the customer journey with in-depth voice of the customer data, giving users a full view of the digital customer experience. The alliance between Mopinion and Contentsquare brings customer feedback to life with an extra layer of visual and behavioural insights. With this new integration,
Mopinion launches new user feedback extension for Magento
Online feedback analytics software Mopinion has just launched a user feedback extension for major ecommerce platform and Adobe company, Magento. This new extension will enable Magento-based websites to easily run Mopinion software on their sites and capture user feedback for free. Kees Wolters, Co-Founder & Managing Partner at Mopinion comments, “We trust that our new Mopinion plugin for Magento will feed the increasing demand for a Voice of Customer
Mopinion announces full integration with enterprise tag management solution Teal …
Mopinion is proud to announce the new and robust Tealium and Mopinion integration. This powerful alliance between tag management and customer feedback combines precision targeting and smart data collection, giving users relevant and informative insights into the digital customer experience. Tealium offers an extensive suite of data solutions catered to helping digital teams effectively manage large sums of data. With Mopinion, users can collect and analyse customer feedback from online visitors

All 5 Releases


More Releases for Wolters

Financial Consulting Software Market is Booming | Fiserv, Wolters Kluwer, KPMG
The Financial Consulting Software Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2020-2025). The assessment provides a 360 view and insights, outlining the key outcomes of the industry. These insights help the business decision-makers to formulate better business plans and make informed decisions for improved profitability. In addition, the study helps venture or private players in understanding
Lapping Vehicles Market Size (2020-2026) Average Price by Manufacturers | Peter …
QY Research offers a latest published report on Lapping Vehicles Market Analysis and Forecast 2020-2026 delivering key insights and providing a competitive advantage to clients through a detailed report. This report focuses on the key global Lapping Vehicles players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years. This Press Release will help you to understand the Volume, growth
Global Single Side Polisher Market Forecast 2018-2025 Hamai, Yuhuan CNC, Peter W …
A comprehensive market study on "Global Single Side Polisher Market 2018-2025" examines the performance of the Single Side Polisher market. It encloses an in-depth Research of the Single Side Polisher market state and the competitive landscape globally. This report analyzes the potential of Single Side Polisher market in the present and the future prospects from various angles in detail. Leading Manufacturers Analysis such as - SpeedFam, Hamai, Lapmaster, He Ruite, Yuhuan
Global Legal Analytics Market Forecast 2018-2025 MindCrest, Wolters Kluwer, Prem …
QYMarketStudy include new market study "Global Legal Analytics Market" examines the performance of the Legal Analytics market 2018. It encloses an in-depth Research of the Legal Analytics market state and the competitive landscape globally. This report analyzes the potential of Legal Analytics market in the present and the future prospects from various angles in detail. The Global Legal Analytics Market 2018 report includes Legal Analytics market Revenue, market Share, Legal Analytics
Global Audit Software Market 2018- Resolver, Gensuite, Wolters Kluwer/TeamMate, …
The Global Audit Software Industry 2018 Market Research Report is a professional and in-depth study on the current state of the Audit Software industry. Firstly, Audit Software Market report provides a basic overview of the Audit Software industry including definitions, classifications, applications and Audit Software industry chain structure. Global Audit Software Market analysis is provided for the international market including development history, Audit Software industry competitive landscape analysis, and major regions
Japan 4th Annual International Arbitration Summit – Tokyo – Wolters Kluwer
On 7th September 2017, Wolters Kluwer Hong Kong is organizing the above said International Arbitration Summit in Tokyo, which is to be attended by Corporate counsels and Arbitration Practitioners from that area. This event is an Annual International Arbitration Summit. Our Senior Partner Mr S Ravi Shankar is invited to speak in the said conference on “Managing Expert Witnesses in the Arbitration Process and Avoiding common problems”. This topic is