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Ernie Ball Battle Of The Bands Digital "Live in a Flash"™ USB Wristbands Available At Warped Tour

08-14-2008 04:39 PM CET | Arts & Culture

Press release from: Aderra Inc

COACHELLA, Calif. (August 13, 2008) – For the first time ever, this year’s Vans Warped Tour will allow concert-goers to instantly capture the performances from Ernie Ball’s Battle of the Bands stage for posterity. Ernie Ball has partnered with Unite the United, a 501(c)(3) non-profit foundation that supports grassroots charities across the country, and Aderra, creator of “Live in a Flash”™ USB technology, to provide an innovative way to memorialize the once in a lifetime experience of this year’s live shows.

By stopping by the Unite the United booth, Warped Tour concert-goers can pick up a voucher for their Aderra wristband. Then, all of the live performances from the Ernie Ball Battle of the Bands winners will be recorded and uploaded onto the wristband for pick-up immediately following the show. Songs can then be transferred to a computer through the wristband’s USB interface.

Unite the United was started by the producers of the Vans Warped Tour to support grassroots charitable efforts nationwide. It donates funds to organizations with a wide range of mission statements, from homeless shelters to eco-charities and natural disaster relief programs. Unite the United helps connect artists with causes, and causes with people. This year, Warped Tour attendees have the rare opportunity to support the charitable cause while capturing all the live performances from the show.

“We’re proud to partner with Unite the United, and also to provide fans across the country with this unique, cool opportunity,” said Brian Ball, marketing manager of Ernie Ball/Music Man. “It’s a win-win. Music fans get the opportunity to re-live the experience of the Warped Tour and at the same time contribute to the great work Unite the United helps support. This opportunity allows Ernie Ball to not only support the fresh, independent music that has come to represent the Battle of the Bands stage, but also the charitable works of a great organization.”

These products are Ernie Ball trademarks registered in the USA and many foreign countries:

ERNIE BALL®
CUSTOM GAUGE®
SLINKY®
EARTHWOOD®
MUSICMAN®
STINGRAY®
SILHOUETTE®
AXIS®
STERLING®
4+2®
3+1®

Trademark ownership is indicated by the symbol ®, however, for the sake of brevity it is omitted during the story.

Brian Ball
Ernie Ball, Inc.
(800) 543-2255

Media contact:
Keith Negrin
Morsekode
(952) 853-9555
keith@morsekode.com

Eric Larsen
Aderra, Inc.
(310) 922-0014
eric_larsen@aderra.net

About Ernie Ball/Music Man
Ernie Ball is a leading innovator of guitar strings. The company was the first to offer rock strings with the introduction of Slinkys, and further revolutionized the market by offering guitarists Custom-Gauge single strings. Ernie Ball also produces Music Man guitars and basses, volume pedals and other accessories. Strings and accessories are available in more than 5,500 music stores throughout the U.S. and in 75 countries. For more information, contact the Ernie Ball Company at (805) 544-7726, or visit their website at www.ernieball.com.

About Unite the United
For more information on Unite the United's mission or how you can help please visit our Punk Rock Charity Auctions at www.unitetheunited.org. We can't wait to see you all out on the road this summer!

About Aderra
Aderra provides a very cool, innovative way to capture the "once in a life time" experience of live shows, sporting events, conferences or government or public assemblies and deliver it to fans or attendees immediately after the event. Aderra is on the cutting edge of content delivery with the use of their "Live in a Flash"™ USB technology. For more information, visit www.aderra.net.

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