Global Marketing Automation Software Market 2017 to grow at a CAGR of 8.22% to 2021

Summary

Orbis Research Inclusive Report: Global Marketing Automation Software Market 2017-2021 which Examine into the present trends, highlights the recent market growth, sales volume, Demand Scenarios and Opportunities emerging for business players in the near future.

Description

Latest Research Report – Global Marketing Automation Software Market 2017-2021

Global Marketing Automation Software Market to grow at a CAGR of 8.22% during the period 2017-2021

the following companies as the key players in the global marketing automation software market: HubSpot, Marketo, Act-On Software, Salesforce.com, Adobe Systems, Oracle, Infusionsoft, and IBM
Other Prominent Vendors in the market are: Cognizant Technology Solutions (CTS), eTrigue, GreenRope, Hatchbuck, iContact, Inboundio, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, and Teradata

Commenting on the report: “Omnichannel marketing refers to the use of multiple channels, such as mobile devices, desktop, telephone, and brick-and-mortar stores, for marketing and sales. These channels offer opportunities for marketing and sales companies to identify, engage, and convert their target customers, increase revenue, and attain higher ROI. It provides customers with seamless shopping experience in an integrated platform. The implementation of omnichannel marketing needs a complete understanding of all channels for organizations that are expanding their national and global footprint.”
According to the report, with the increase in market competition, enterprises are under constant pressure to deliver in accordance with the changing customer demand at affordable prices. This has encouraged organizations to improve the efficiency of their marketing campaigns and operations through the delivery of information to the target audience. Marketing automation software analyzes organization-wide marketing data based on facts and statistical alerts to companies to take investment-related decisions for marketing. Furthermore, the software integrates resources to provide complete visibility of marketing efforts, over-the-period effectiveness, and related expenses.

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Further, the report states that marketing automation software rarely integrates well with third-party systems. The interoperability issues extend to database compatibility as it is not easy to access customer data until it is stored in the database provided by the marketing automation vendor.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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