04-19-2017 08:23 AM CET - IT, New Media & Software

Advertising Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2020

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Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate goods and services in a meaningful way to connect the consumer with the brand. analysts forecast the global advertising market to grow at a CAGR of 5.80% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global advertising market for 2016-2020. To calculate the market size, the report considers the advertising spend by businesses.

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Market Segment by Regions, this report splits Global into several key Regions, with The market is divided into the following segments based on geography:
- Americas

Global Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Major Points Covers in Table of Contents

PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Base year
- Vendor segmentation
- Summation errors
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by medium
- Global advertising market by medium
- Global TV advertising market
- Global digital advertising market
- Global print advertising market
- Global OOH advertising market
- Segment comparison analysis by advertising medium
PART 07: Digital market segmentation by type
- Digital advertising market by type
- Global digital search ads market
- Global digital display ads market
- Global email marketing market
- Segment comparison analysis by types of digital advertising
PART 08: Geographical segmentation
- Regional segregation of global advertising market
- Advertising market in Americas
- Advertising market in EMEA
- Advertising market in APAC
- Segment comparison analysis by geography
PART 09: Buying criterion
PART 10: Key leading countries
- Key leading countries in global advertising market

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Related Reports: -

Advertising, Public Relations, And Related Services Global Market Report 2017

The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities.

The USA was the largest market in the advertising, public relations and related services industry in 2016, accounting for about $90 billion or 20% of the market in 2016. Japan was the second largest market, accounting for around $60 billion or 10% of the market. China was the third largest market, accounting for around $40 billion or 10% of the market. Australia was the lowest of the featured countries in the advertising, public relations and related services market accounting for about 2%. Other countries together represented 25% of the global market.


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