Augmented Reality and Virtual Reality Market to grow at a high rate of 85.4% and 44.5% respectively by 2022

Global Augmented Reality and Virtual Reality Market - Analysis & Forecast, 2016-2022
Augmented Reality (AR) and Virtual Reality (VR) technologies continue to gain immense popularity with increasing revenue at a global level. A definite presence of smart phones and tablet computers, high mobility and versatility, an increasing interest of large tech corporations, and technological advancement has led to the widespread emergence of the global AR and VR market. The global AR and VR market is estimated to witness growth at a CAGR of 85.4% and 44.5% respectively over the period of 2016 to 2022. This growth rate is expected due to increase in the awareness about these technologies among the consumers, mass scale adoption of AR and VR in various industry verticals, and integration of AR and VR to create mixed reality for future applications.
The AR market is estimated to reach $161.1 billion by 2022 at a CAGR of 85.4% through the forecast period. The VR market is estimated to reach $17.8 billion by 2022 at a CAGR of 44.5% through the forecast period. This growth in the AR and VR market is attributed to increase in the awareness about these technologies among the consumers, mass scale adoption of AR and VR in various industry verticals, and integration of AR and VR to create mixed reality for future applications. However, health concerns, privacy issues, and the Chinese economic slowdown are restraining the overall growth of the global AR and VR market.

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The commercial application of AR generated the highest revenue among all the applications of AR. The commercial sector is utilizing AR technology on a wider level especially when it comes to hand held devices platform. AR applications are being used by retail companies to provide detailed information of the product on its packaging using smart-phones or tablet computers. Mobile advertising is also being used by AR companies to increase brand recognition among consumers. Among the major applications of VR, the consumer application generated the highest revenue in 2015. The consumer segment of VR technology comprises of gaming and entertainment applications. Gaming market has always been one of the keen targets for VR companies. The integration of audio and video graphics into an immersive virtual world for gaming purposes has gained significant popularity among the gaming community.
Among the device type of VR, Head Mounted Display (HMD) holds the highest share of the market in 2016. Head mounted display in virtual reality is somewhat different from HMDs used in augmented reality as these devices completely blocks the interaction from the real world while allowing users to interact with the virtual environment or computer simulated reality. It is used in fully immersive virtual reality purposes.

Some of the key players in the industry are Samsung Electronics Co, Ltd., Microsoft Corporation, Google Inc., Seiko Epson Corporation, HTC Corporation, Intel Corporation, Qualcomm Inc., Himax Technologies, Vuzix Corporation, Oculus VR, LLC, Osterhout Design Group (ODG), Wikitude GMBH, and EON Reality.
The report answers the following questions about the global AR and VR market:
• What are the prevailing components, and device types in AR and VR?
• What are the different application areas of AR and VR technologies?
• What are the different factors driving the market forward in the forecast period?
• What are the factors restraining the growth of global AR and VR market?
• Who are the major participants in the global AR and VR market?
• What kind of new strategies are being adopted by the existing market players to make a stronger mark in the industry?
• Which region will lead the global AR and VR market by the end of forecast period?

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